Customer Journey Maps: Visualizing an Engaging Customer Experience

A session at Society for Technical Communication SUMMIT 2013

Tuesday 7th May, 2013

8:30am to 9:30am (EST)

Customer journey maps visually illustrate your customer’s experience using your product. We’ll define customer journey maps, their components, and how to create them. We’ll discuss the benefits of customer journey maps and how we can measure success. Finally, we’ll create a customer journey map for a real-world situation.

About the speaker

This person is speaking at this event.
Donn DeBoard

Experienced information developer. User advocate. Connecting information to engagment to UX. Integrity in service and continual learner. bio from Twitter

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13 attendees

  • Alyson Riley
  • Laurie Bennett
  • Kees van Mansom
  • David Floro
  • Donn DeBoard
  • Gina Goodson Wadley
  • Jennifer Bowie
  • Jackie Damrau
  • Kathy Boutin
  • Lisa J. Stamper
  • Melody Locke
  • Rosie Arcelay
  • Wendy Mastandrea

7 trackers

  • Carrie Chambers
  • Jill P. Viers
  • Laura Ruggeri
  • Laura Dent
  • Minna Vänskä
  • Ray Gallon
  • Michael Opsteegh

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Time 8:30am9:30am EST

Date Tue 7th May 2013


Hanover CD, Hyatt Regency Atlanta

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