Monday 9th December, 2013
3:30pm to 4:30pm
Many organisations are wary of social media: it's a distraction for staff, a fad, something only "the kids" use. As citizens look to engage with organisations - councils, charities, banks, shops, etc - digitally how can social media be used effectively as a tool for engagement? How do you build the business case for it: what cash, resource and reputational benefits can be achieved and how are they measured?
Glenn Sebright, Head of Media and Internal Communications, London Fire Brigade
Head of Media and Internal Communications at London Fire Brigade bio from LinkedIn
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