Saturday 20th April, 2013
2:00pm to 2:35pm
Webpages have two faces, one serving humans and one serving machines. Delivering both within one single document requires structured content, what is architectural based on content strategy, information architecture and semantic principles. We started using HTML5 markup as our toolkit to create such documents, but is it sufficient or even extendable for our purpose? And how about search engine optimisation as an integral part? In this presentation we will have a closer look into the balancing act on achieving our goals.
Founder of Online Design Ltd
With a 30 year background in engineering, design and IT, Michael R. Lorek became passionate over the last decade for great craftsmanship in digital design. The appearance of the internet enabled to take paper based technical documentation into a digital world of structured data and online documents. Beside lecturing information technologies in further education, Michael worked mainly over the last 14 years as an independent consultant and online designer for various clients by managing their projects throughout the development stages. In spring 2012 Michael incorporated Online Design Ltd, an agency developing online strategies and user experience for SMEs.
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