Summer Seminar 2013

The Purpose and Value of College: Reasserting Relevance in a Challenging Marketplace Environment

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Change, innovation, and evolution are becoming commonplace as colleges and universities respond to the increasing demands of a higher education marketplace seeking investment value and meaningful relevance. Even the value proposition of attending college is being called into question. It is no longer the case of if colleges and universities must respond with informed thinking and edupreneurial behavior, but how and when.

8 speakers

  • Brandon Busteed Executive Director of Gallup Education
  • Jeff Selingo Editor at Large of The Chronicle of Higher Education; author of (Un)Bound: The Future of Higher Education and What It Means for Students
  • Sarah Flanagan Vice President for Government Affairs at NAICU
  • Claudia Buchmann Professor of sociology and director of sociology graduate studies at The Ohio State University
  • Brian Rosenberg President of Macalester College
  • Keith Sawyer Professor of psychology, education, and business at Washington University in St. Louis
  • Brian Solis @briansolis Principal analyst at Altimeter Group and author of What’s the Future of Business: Changing the Way Businesses Create Experiences
  • Eva Horton Bogaty Vice President/Analyst, Moody's Higher Education and Not-for-Profit Team

14 sessions

Welcome Reception Day 1 from 7pm to 11pm Wednesday 12th June 2013

Sessions Day 2 from 9am to 5pm Thursday 13th June 2013

Sessions Day 3 from 9am to 12pm Friday 14th June 2013

14 known attendees

  • Brendan Mayer
  • Dan Preston
  • Michael Wells
  • Carole Arwidson
  • Kristen Kokkinen
  • Molly Schomburg
  • Amy Foster
  • Dan Preston
  • John T. Lawlor
  • John Stemper
  • Brandon Busteed
  • Jeff Selingo
  • Brian Solis
  • Eva Horton Bogaty

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  • Amy Foster

    Director of Content Development at The Lawlor Group

  • Brendan Mayer

    Web Content Strategist, The Lawlor Group

  • Carole Arwidson

    Vice President and Director of Research at The Lawlor Group, The Lawlor Group, Inc.

  • John Stemper

    Senior Marketing Executive focused on Strategy, Branding, and Business Development, The Lawlor Group

  • John T. Lawlor

    Higher Education Marketer, Principal and Founder of The Lawlor Group, Publisher of The Lawlor Review, The Lawlor Group, Inc.

  • Kristen Kokkinen

    Senior Project Manager at The Lawlor Group, Inc

  • Michael Wells

    Digital Strategist, The Lawlor Group

  • Molly Schomburg

    Vice President at The Lawlor Group, Inc.

Related books

  • Designing for Designers: Lessons Learned from Schools of Architecture
  • The Warmth of Other Suns

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