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Sessions at SXSW Interactive 2013 about Content

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Sunday 10th March 2013

  • Journalism by #s: Data Will Change Nature of News

    by James Grimaldi, Kevin Helliker, Laura Sturaitis and Liv Buli

    The advent of the Web marked the best and worst of times for journalism: Hyper-local and citizen news, the decline of print and rise of pay walls, reporters learning new skills as well as learning how to be "brands." The transformation has been unprecedented and the industry's future has never been more promising, if not uncharted. One thing, however, is clear: Content may be journalism's king, but there's no kingdom without data. We've gone from data supporting journalism to data driving and, in some cases, writing the actual stories themselves. Our panel will explore how data may alter the very definition of news, and whether a smart algorithm can ever replace smart, personal, emotional reporting.

    Panel will be moderated by Emily Ramshaw, editor of The Texas Tribune. (www.texastribune.org), an Austin-based non-profit news organization that promotes civic engagement and discourse on public policy, politics and government.

    At 11:00am to 12:00pm, Sunday 10th March

    In Wanderlust, Wanderlust

  • The “Made in Banff” Digital Media Pitch Session

    by Gavin McGarry, Joe Fingerote, Kelly Robinson and Kerry Stauffer

    Do you have a great idea for an interactive project? If your project displays an exceptional interactive content idea and an original media dissemination strategy – and your pitch stands out above all others in terms of creativity and originality in the digital media space, then come pitch your project to The “Made in Banff” Digital Media Creative Pitch Session at SXSW. The successful pitch session participant will be awarded a Banff Centre-hosted Creation Residency.

    The Banff Centre's Media team will work with you toward completing the production of your winning interactive media project. Professional resources include a wide variety of production and post-production services along experienced programmers, animators, videographers and audio personnel. Residencies will take place over an intensive 3-week period and culminate with the public presentation of the work created. Initial pitch applications will be submitted in advance via email to: sxswpitch@banffcentre.ca

    At 11:00am to 12:00pm, Sunday 10th March

    In Room 400/402, Hilton Austin Downtown

  • JASH: A Comedy Platform with Full Creative Autonomy

    by Daniel Kellison, Eric Wareheim, Michael Cera, Reggie Watts, Sarah Silverman and Tim Heidecker

    The talented comedians behind the JASH collective, Sarah Silverman, Tim & Eric, Michael Cera, and Reggie Watts, take us on a tour through their collaborative innovations in the digital space, highlighting their experiences and involvement with Google / YouTube. From short films to music videos to sketches, each creator navigates the “cyber playground” in a different way, catering their content around all the vast possibilities in this space. This panel will explore the intimacy and evolution of a comedian's creative process when limitations are removed, as well as the thriving world of digital media in entertainment.

    At 3:30pm to 4:30pm, Sunday 10th March

    In Dell Hall, Long Center

  • Democratization of Publishing: Survive & Thrive

    by Aaron Rubenson, John Densmore, Libby Johnson Mckee and Steve Carpenter

    The publishing industry is evolving as authors, indie app and game creators and musicians are empowered to self-publish and distribute real time, on demand content to millions of potential customers. There are more opportunities than ever to get content in front of the right audiences. Hear from industry leaders on what the future might hold and tips for getting the right eyeballs on your content.

    At 5:00pm to 6:00pm, Sunday 10th March

    In Capital Ballroom, Omni Downtown

  • The Content Shaped Elephant in the Room

    by Alex Morris

    Content first is fast becoming the favoured mantra of the smart web designer, but yet the industry is struggling to keep up. How do you define, gather and manage real content so your designs better reflect the intent of your product or message? This talk aims to provide some of those answers and introduce some new thinking Adobe has around that particular problem. Sponsored by Adobe.

    At 5:00pm to 6:00pm, Sunday 10th March

    In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake

    Coverage audio clip

Monday 11th March 2013

  • Fresh Prince + Downton Abbey: A Perfect Engagement

    by Cheryl Engelhardt and Michael Schaubach

    Director of post production at CollegeHumor.com Michael Schaubach and composer Cheryl B. Engelhardt will examine the process of creating online hits like "The Fresh Prince of Downton Abbey" and "Katy Perry Puppet Sex" as an example of how to Collaborate to attract, engage, and keep viewers for the long-haul.

    Online series and original content is on the rise, and attracting and keeping viewers is getting harder. Increasing the value of your videos by using custom music will not only show your viewers that you are creating a serious, high-quality production, it will also enhance the content. Working with a composer will get you specific results like original themes, tension builds, and hitting comedic moments, whether developing an original piece of music or creating a mashup. This session will explore how to get more views, how to symbiotically work with a composer to get the most engaging video product, and the logistics of working with a composer remotely.

    At 11:00am to 12:00pm, Monday 11th March

    In Room 18ABCD, Austin Convention Center

  • One Million Strong: Social Media & the U.S. Army

    by Greg Swan

    How does the U.S. Army – an organization defined by structure and process – become a national leader in social media engagement, content distribution and online community management? Come hear from Army representatives in public affairs and recruiting about the Army's strategy for creating compelling content and engaging with a community of more than 1 million across multiple company divisions. Whether it's using social media to help recruit for the all-volunteer force, publishing the comprehensive online social media handbook annually or implementing robust editorial calendars, the Army's approach to communicating with its fans and followers – both internal and external – offers valuable tips and tools for professionals across all industries. This presentation will specifically address community management on major social platforms including Facebook and Twitter, along with creative strategies for engaging fans with compelling content on sites like YouTube and Pinterest.

    At 3:30pm to 4:30pm, Monday 11th March

    In Capitol A-D, Sheraton Austin Hotel at the Capitol

  • Sparking Social Change with Content Integration

    by Anastasia Goodstein, Lindsay Guetschow, Vicky Rideout and Rick Rey

    Can a spoonful of sugar really help the medicine go down? How successful is issue-based “product placement” at motivating consumers to think differently about a social issue or inspire change? In this panel, senior level executives will provide a thought-provoking discussion about how to spark social action through programming, advertising and popular culture.

    Come hear how the Kaiser Family Foundation successfully embedded health messages in partnership with Grey's Anatomy and how Participant Media uses films like Contagion and An Inconvenient Truth to raise the national dialogue about issues, inspire people to take action and offer specific tools to do so. Attendees will get a behind-the-scenes glimpse from Hollywood, Health & Society on how storyline and programming decisions get made and how you can get your messages included. Best of all, leave with a foolproof way to rationalize enjoying the pop culture you love.

    At 5:00pm to 6:00pm, Monday 11th March

    In Room 12AB, Austin Convention Center