The Power of Bad Ideas

A session at SXSW Interactive 2013

Saturday 9th March, 2013

1:00pm to 1:15pm (CST)

In business and in life, we pursue the good stuff and champion people who are known for their good ideas. But when we place too strong an emphasis on just the good, we may neglect to consider the bad ones. In design and in brainstorming, deliberately seeking out bad ideas is a powerful way to unlock creativity. Generating bad ideas can reveal our assumptions about the difference between bad and good, and often seemingly bad ideas turn out to be good ones. Jotly and Cow Clicker were jokes/parodies (e.g., not good ideas) that have been surprisingly successful. Neil Young and Crazy Horse have covered folk songs. An action blockbuster features a US president swinging a silver axe against vampires. In this talk, I'll explore how opening up the bad idea valve can lead unexpectedly to the kind of success we aim for with our good ideas.

About the speaker

This person is speaking at this event.
Steve Portigal

Principal, Portigal Consulting

Steve Portigal is the founder of Portigal Consulting, a bite-sized Bay Area firm that helps clients to discover and act on new insights about themselves and their customers. He is the author of Interviewing Users: How To Uncover Compelling Insights from Rosenfeld Media.

Next session in Room 615AB

1:15pm Creativity Is Epidemic: Lessons from Viruses by Sophie Freiermuth

Steve Portigal at previous events

9 attendees

  • Charm Narong
  • Claire Buffet
  • hugh garry
  • Mary Pratt
  • Andre Passamani
  • Sarita
  • Steven Posey
  • Steve Portigal
  • tulio tavanielli ⚫️⚪️🔴

1 tracker

  • Alan Botvinick

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Time 1:00pm1:15pm CST

Date Sat 9th March 2013


Room 615AB, Hilton Austin Downtown

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Books by speaker

  • Interviewing Users: How to Uncover Compelling Insights

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