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Turning PhD Concepts into Cocktail Conversations

A session at SXSW Interactive 2013

Saturday 9th March, 2013

3:30pm to 3:45pm (CST)

You've created a disruptive new technology that's going to revolutionize an industry – at least until you can figure out how to explain it to someone. Kira Wampler, VP of Marketing for Lytro, will discuss how to craft a compelling story about your product or technology and how to educate the average consumer about your breakthrough technology, and turn PhD concepts into cocktail conversations.

Kira will explain how to educate your potential market by revealing that the current mindset is stagnant and how the solution lies – of course – in your stellar new technology. She'll walk through the stages of announcing a new product, and how to educate and excite a market on your product's benefits – without getting too wrapped up in the details that fly over consumers' heads. She'll also discuss some of the grassroots and social media efforts that can bring your product closer to your ideal target, taking away the inaccessibility from the product.

About the speaker

This person is speaking at this event.
Kira Wampler

VP of Mktg, Lytro

Next session in Room 616AB

3:45pm Data Science Through the Lens of Journalism by Zanab Hussain

4 attendees

  • Kira Wampler
  • Andre Passamani
  • Jeff Putthoff, SJ
  • Sarita

1 tracker

  • Alan Botvinick

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When

Time 3:30pm3:45pm CST

Date Sat 9th March 2013

Where

Room 616AB, Hilton Austin Downtown

Session type

Future15

Session Hash Tag

#lytrosxsw

Short URL

lanyrd.com/scddzw

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