Is there an Alternative to Ad-Supported Social Networking?

A session at SXSW Interactive 2013

Saturday 9th March, 2013

3:30pm to 4:30pm (CST)

There has to be another way to run a social network. Instead of trapping users inside a walled-garden, could you let users choose how to interact with the network and with each other? This is the App.net experiment. App.net disaggregates the back-end that powers the network from the front-end that members use, enabling them to pick whichever mobile clients, web apps, and desktop apps they want.

It's all about the business model: charge customers to use the network (read: no ads). This way, the incentives between the platform, third-party developers, and users are all aligned. Let's explore what can happen when you rethink a social network from the ground up.

About the speaker

This person is speaking at this event.
Dalton Caldwell

Founder & CEO, App.net

Next session in Salon FGH

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2 attendees

  • Dalton Caldwell
  • Nico Perez

2 trackers

  • Alan Botvinick
  • Rob Rosen

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Time 3:30pm4:30pm CST

Date Sat 9th March 2013


Salon FGH, Hilton Austin Downtown

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