Backyard to Brand: Maker Culture for Business

A session at SXSW Interactive 2013

Sunday 10th March, 2013

1:15pm to 1:30pm (CST)

The simultaneous rise of social media and open source Maker culture is an unprecedented opportunity for businesses, brands and agencies. However, most of the magic is still found in the basement or the backyard. Figuring out how to capitalize on a culture that prides itself on independence can be a real challenge for brands. This talk explores the product and marketing opportunities being brewed in hackerspaces all over the world, how to bring the spirit of the backyard inventor into your business, and what role brands should play in the DIY revolution.

About the speaker

This person is speaking at this event.
Jameson Young

Strategist, Create Digital

Next session in Room 616AB

3:30pm Biology of Weight: What Men Need to Lose the Gut by John La Puma

3 attendees

  • Jameson Young
  • Pierre Arlais
  • Jeff Putthoff, SJ

3 trackers

  • Alan Botvinick
  • Bryan Keller
  • Alex Howard

Sign in to add slides, notes or videos to this session

Sign in to track this session

Tell your friends!


Time 1:15pm1:30pm CST

Date Sun 10th March 2013


Room 616AB, Hilton Austin Downtown

Session type


Session Hash Tag


Short URL


View the schedule



See something wrong?

Report an issue with this session