Imitation as Innovation: Lessons from the Shanzhai

A session at SXSW Interactive 2013

Friday 8th March, 2013

5:00pm to 6:00pm (CST)

From watches, bags and shoes to touchscreen tablets, fast food and electric cars -- you can find thousands of knockoff brands in China. Large, highly coordinated networks of innovative companies take the products and services we love in the U.S., alter them relentlessly and make them … better. Then they speed them to one of the world's largest consumer markets and sell them at devastatingly low margins.

The problem with U.S. innovation? Our broken business models. American companies were built to be predictable, not adaptable. Trends like mobile, social and the cloud are major disruptive forces and businesses are struggling to keep up. Instead of fearing the Shanzhai, we can look at their 4 core tenets to reorganize the way we do business:

  • Build nothing from scratch
  • Innovate process at small scales
  • Share as much as you can
  • Act responsibly in the network

By adopting the philosophy of the Shanzhai “copycat culture,” companies can innovate faster and remain competitive.

About the speakers

This person is speaking at this event.
Kris Gale

VP of Engineering, Yammer

This person is speaking at this event.
Lyn Jeffery

Research Dir, Institute for the Future

5 attendees

  • George Ishii
  • Maggie Windsor
  • Kris Gale
  • Lyn Jeffery
  • Pierre Arlais

5 trackers

  • angus wolf
  • Alex Howard
  • Eduardo Camargo
  • Marie Domingo
  • Jerome Schmitt

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Time 5:00pm6:00pm CST

Date Fri 8th March 2013


Room 10AB, Austin Convention Center

Session type

Solo / Dual / Panel

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