The Mechanics of Magic: 7 Game Design Insights

A session at SXSW Interactive 2013

Friday 8th March, 2013

3:30pm to 4:30pm (CST)

The web world is agog over game design as the next silver bullet, slapping badges and progress bars over every annoying thing they wish users to do. As users tire of everything looking like a game, "gamification" has come under fire. But why throw the baby out with the bathwater?

Game design is to web design what rocket science is to car mechanics, and just like Tang and Velcro, there is plenty in game design we can use in our every day work. Come and hear how mastery, irregular reward schedules and meaningful choices can make your site a pleasure for your users.

About the speaker

This person is speaking at this event.
Christina Wodtke

Publisher, Boxes and Arrows

Christina Wodtke is an itinerant instigator and maker of things to happen. She is currently on sabbatical, advising start-ups and gardening. Most recently she led new product development and reinvention as a general manager of Zynga.com at Zynga, was general manager of Social at Myspace, principal product manager at Linkedin, and senior director of design at Yahoo! back when Yahoo! was pretty neat.

As well, she likes founding things: She founded a startup where she developed the collaborative blogging tool PublicSquare; founded Boxes and Arrows, an on-line magazine of design; and co-founded the Information Architecture Institute. She may found again.

Along the way she wrote the bestselling Information Architecture: Blueprints for the Web, and has spoken on the topic of the human experience in information spaces at conferences worldwide. She writes still at Eleganthack.

Next session in Ballroom A

5pm Awe-Inspiring Web Typography You Can Do Now by Richard Rutter

Christina Wodtke at previous events

13 attendees

  • Pete Blatchford @555
  • A.J. Kandy
  • Colleen Brady
  • Carolyn Chandler
  • Ricardo Cisneiros
  • Cristiano Dias
  • Christina Wodtke
  • Tab Atkins Jr.
  • Jason Paul
  • Kyle Wegner
  • Nicolas BELLONI
  • Jeff Putthoff, SJ
  • tulio tavanielli ⚫️⚪️🔴

8 trackers

  • Brad Nunnally
  • Claire Buffet
  • Colm Britton
  • Eduardo Camargo
  • Iskander Smit
  • Megan Zlock
  • Andre Passamani
  • Todd Sattersten

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Time 3:30pm4:30pm CST

Date Fri 8th March 2013


Ballroom A, Austin Convention Center

Session type

Solo / Dual / Panel

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Books by speaker

  • Information Architecture

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