Less Is More: Why 5 Comments Beat 5,000 Likes

A session at SXSW Interactive 2013

Saturday 9th March, 2013

1:00pm to 1:15pm (CST)

Social is not about eyeballs. Or shouting at the crowd. Or increasing followers and fans. The real currency of social is conversation, storytelling and 1-to-1 style engagement. Brands and causes alike are beginning to realize that casual social actions (share this, like that) are falsely comforting metrics of success. Your most avid supporters WANT to tell your story. It's your job to equip them and let them.

Context is the answer. Data is the key. Change how every single person in your life advocates for you.

Bring stories. Bring opinions. We're going to go hard.

About the speaker

This person is speaking at this event.
Ron J Williams

CEO, Knodes

Next session in Room 616AB

1:15pm Win Friends & Influence People with Mind Reading by Henry Copeland

8 attendees

  • Daniel Sollero
  • Justin Henning
  • Juston Western
  • Matt Blasco
  • Jeff Putthoff, SJ
  • Rich Notarianni
  • Ron J Williams
  • tulio tavanielli ⚫️⚪️🔴

5 trackers

  • Dustin Mihalik
  • Kingsley Harris
  • Natalie Downe
  • roycifer
  • Rob Rosen

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Time 1:00pm1:15pm CST

Date Sat 9th March 2013


Room 616AB, Hilton Austin Downtown

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