Beyond UXD: Transforming Experience Through Design

A session at SXSW Interactive 2013

  • Daniel Rosenberg

Saturday 9th March, 2013

3:30pm to 4:30pm (CST)

Everybody is talking about user experience design, but what does experience actually mean? And how can we work with experience in design?
Experience is what we do and what we feel, together in a flow. It corresponds to the relational domain between, for example, swimming in the sea and the thoughts, sensations, and emotions that are triggered when we do it. In this session, I will present theories and practices about the nature of experience alongside a new interactive game that designers can use to address experience in their design processes and products.
The interactive game allows players (who take on the roles of designers, clients, reviewers, or users) to bring forth new and surprising experiences through a collaborative process of exchanging designs and describing what is done and felt with these designs. There is just one trick— to ensure that our experiences are not driven by preconceived notions, descriptions cannot include the name of the object that is being designed!

About the speaker

This person is speaking at this event.
Daniel Rosenberg

Designer/Researcher, MIT Design & Computation Group

Daniel is a trained architect, designer and researcher currently investigating how to address sensations, feelings and emotions within the design process in order to be able to shape engaging, meaningful and enjoyable human experiences.

Next session in Capital Ballroom

5pm Curbing Crime with Data Extraction & Ontologies by Ray Mooney and Greg Ebert

8 attendees

  • duke jones
  • Todd Bradley
  • George Ishii
  • Charles Klein
  • LekanB
  • Nicolas BELLONI
  • Pedro T.M. Dale
  • tulio tavanielli ⚫️⚪️🔴

7 trackers

  • Alan Botvinick
  • Carolyn Chandler
  • Dan Poynor
  • roycifer
  • Scott McCaughey
  • Shelley Cook
  • Jerome Schmitt

Sign in to add slides, notes or videos to this session

Sign in to track this session

Tell your friends!


Time 3:30pm4:30pm CST

Date Sat 9th March 2013


Capital Ballroom, Omni Downtown

Session type

Solo / Dual / Panel

Session Hash Tag


Short URL


View the schedule



See something wrong?

Report an issue with this session