Salt Sugar Fat: How the Food Giants Hooked Us

A session at SXSW Interactive 2013

Tuesday 12th March, 2013

11:00am to 11:20am (CST)

From a Pulitzer Prize–winning investigative reporter at The New York Times comes an engaging talk on the rise of the processed food industry and its link to the emerging obesity epidemic. Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back. Featuring examples from some of the most recognizable (and profitable) companies and brands of the last half century—including Kraft, Coca-Cola, Lunchables, Kellogg, Nestlé, Oreos, Cargill, Capri Sun, and many more—Moss's explosive, empowering talk is grounded in meticulous and eye-opening research.

About the speaker

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Michael Moss

Reporter, The New York Times

Next session in Ballroom G

11:30am HTML5 Hacks by Jeffrey Burtoft and Jesse Cravens

3 attendees

  • akiko_saito
  • Colleen Brady
  • Michael Moss

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Time 11:00am11:20am CST

Date Tue 12th March 2013


Ballroom G, Austin Convention Center

Session type

Book Reading

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  • Salt Sugar Fat

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