OMMA: What Marketers Should Ask Themselves About Social

A session at SXSW Interactive 2013

Friday 8th March, 2013

12:30pm to 1:30pm (CST)

Brand marketers are currently in the midst of dealing with the implications of the most revolutionary shift in the history of communication. Social media has upended the entire landscape, shifting the balance of power from stakeholders in mass communications (brand marketers, advertisers) to a mass of communicators (anyone with a social media footprint). This shift has led to a number of hugely important questions. How will brand marketers measure and justify these new currencies of engagement? Are a tweet and a “Like” valued the same? Should they be? What will it take to engage consumers at scale in the age of social? How will social compare to the banner ad, which our keynote speaker, Jeff Dachis, helped pioneer twenty years ago? In this session at OMMA Social at SXSW, Dachis will tackle these topics and also address the role social will play in driving pre-purchase intent in the years to come.

About the speaker

This person is speaking at this event.
Jeffrey Dachis

CEO, Chairman & Founder, Dachis Group

Next session in Salon C

3:30pm OMMA: Marketing Implications of Facebook's Graph Search by Peter Fasano, Paul DeJarnatt, Max Kalehoff and Chase McMichael

17 attendees

  • Ariel Gajardo
  • Amit Wadehra
  • Bryan Jones
  • Bryan Keller
  • Cristiano Dias
  • Daniel Sollero
  • Eduardo Camargo
  • Chris Davis
  • Jeff Dachis
  • Justin Henning
  • Lindsey Howie
  • Mary Pratt
  • Melissa Heebink
  • Nicolas BELLONI
  • Patricia Marinho
  • Pedro T.M. Dale
  • tulio tavanielli ⚫️⚪️🔴

8 trackers

  • Brad Nunnally
  • Bobby Billman
  • Ea Ryberg Due
  • Juliana Nascimento
  • Kesah
  • Rob Rosen
  • Tara Tyler
  • Ryan Boyles

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Time 12:30pm1:30pm CST

Date Fri 8th March 2013


Salon C, AT&T Conference Center

Session type

Solo / Dual / Panel

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