Creativity Is Epidemic: Lessons from Viruses

A session at SXSW Interactive 2013

Saturday 9th March, 2013

1:15pm to 1:30pm (CST)

Creativity is often seen as a light bulb, either on or off, I have it or I don't. When it's off and your job is to apply it, panic strikes and the focuses becomes less on the problem to solve and more on how to get creativity back online. Yet when it's flowing, not many people think of spreading it, or know how to. What if creativity mimicked the patterns of epidemics; is there anything we could learn from viruses to keep it shining bright?

This talk will look at the science gathered on viruses and pandemics to spot insights that will help creativity become the most useful virus ever to replicate and will share insights that will help turning it on when it's needed.

About the speaker

This person is speaking at this event.
Sophie Freiermuth

Principal User Experience Consultant, POSSIBLE

Sophie is an award-winning Principal User Experience Consultant at interactive marketing agency POSSIBLE. Her six years' experience have seen her work on some of the world's biggest brands including Nokia, Nike, Xbox, Fiat and American Express.

Famed for her creative and expansive approach to problem solving, which encompasses accessibility, content, brand perception, user and business needs and marketing, Sophie strives to deliver results which are rewarding, engaging and successful through a collaborative process.

When she's not caring for clients at POSSIBLE, Sophie can be found around the UX scene, in London and abroad, on a mission to grow better skills within the community and to develop a sensitivity towards good user experiences in neighbouring disciplines: dev, design, etc.

Next session in Room 615AB

3:30pm Is Your Digital Ready for the Minority Majority? by Kevin Hartman

8 attendees

  • Don Soares
  • Daniel Sollero
  • Jason Paul
  • Andre Passamani
  • Jeff Putthoff, SJ
  • Sarita
  • tulio tavanielli ⚫️⚪️🔴
  • Sophie Freiermuth

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Time 1:15pm1:30pm CST

Date Sat 9th March 2013


Room 615AB, Hilton Austin Downtown

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