Digital A-Z for B2B

A session at SXSW Interactive 2013

Saturday 9th March, 2013

12:30pm to 1:30pm (CST)

At last year's SXSW, a starved crowd of B2B marketers shuffled into a standing-room-only session track to hear more about this often-neglected topic. Meanwhile, the volume of B2B transactions is 20 times higher than B2C – the B2B industry is worth more than $400 billion.

How drastically does the marketing world change when you're selling to another business? Contrary to the Supreme Court decision, businesses aren't anything like people. But marketing must reach out to role-based B2B tribes. What are the most civilized moves you can make?

In this topic session, you'll learn everything from 101 marketing basics to how much of your budget to protect for unpredicted innovations. Learn how web analytics and optimization testing can help determine what advertising, content, promotions and strategies are right for your business model.

About the speakers

This person is speaking at this event.
Lauren Vaccarello

Sr Dir, Salesforce.com

This person is speaking at this event.
Maura Ginty

Sr Dir of Mktg, Geographic Expeditions

Next session in Four Seasons Ballroom

3:30pm Bootstrapping Pros & Cons: Imgur's Experience by Alan Schaaf and Matt Strader

9 attendees

  • Daniel Roberts
  • LaurenV
  • LekanB
  • Matt Blasco
  • mauraginty
  • Peter Rosdahl
  • Pierre Arlais
  • Rick Chen
  • Sola O.

2 trackers

  • Simon Willison
  • Chris Sparks

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Time 12:30pm1:30pm CST

Date Sat 9th March 2013


Four Seasons Ballroom, Four Seasons

Session type

Solo / Dual / Panel

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