Tuesday 12th March, 2013
12:30pm to 1:30pm
Football can be traced back to the English public schools in the 18th century. The British Empire enabled its spread worldwide and by the 19th century, Americans were playing their own distinct regional version. Today we see two distinct sports being played on opposite sides of the pond. As the game has evolved, so too has fandom with social media as the driver. Today, fans are a highly interactive part of the sport. But is the sports world giving fans the experience they want? Which side of the pond is winning in engaging its fans in social? In the ultimate showdown, we'll answer that question in true sports fashion–a match to crown the ‘real' football champion. Mark Ward, Head of Social Media for UK soccer club, Tottenham Hotspur, and Chris Heydt of Social@Ogilvy will debate which sport is really winning with social media.
The debate features video questions from prominent players, and will determine who is scoring in social when it comes to fan recognition–soccer or football?
Account Dir, Digital Strategy, Ogilvy
I am an Account Director, Digital Strategy at Social@Ogilvy - a global, cross-discipline team of social experts from across all of Ogilvy's businesses. With a broad range of skills in marketing and communications, I support a range of Social@Ogilvy clients in the application of digital and social media word of mouth within their integrated marketing efforts.
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