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Who Got Game? Brits vs. Yanks Football Showdown

A session at SXSW Interactive 2013

Tuesday 12th March, 2013

12:30pm to 1:30pm (CST)

Football can be traced back to the English public schools in the 18th century. The British Empire enabled its spread worldwide and by the 19th century, Americans were playing their own distinct regional version. Today we see two distinct sports being played on opposite sides of the pond. As the game has evolved, so too has fandom with social media as the driver. Today, fans are a highly interactive part of the sport. But is the sports world giving fans the experience they want? Which side of the pond is winning in engaging its fans in social? In the ultimate showdown, we'll answer that question in true sports fashion–a match to crown the ‘real' football champion. Mark Ward, Head of Social Media for UK soccer club, Tottenham Hotspur, and Chris Heydt of Social@Ogilvy will debate which sport is really winning with social media.

The debate features video questions from prominent players, and will determine who is scoring in social when it comes to fan recognition–soccer or football?

About the speakers

This person is speaking at this event.
Chris Heydt

Account Dir, Digital Strategy, Ogilvy

I am an Account Director, Digital Strategy at Social@Ogilvy - a global, cross-discipline team of social experts from across all of Ogilvy's businesses. With a broad range of skills in marketing and communications, I support a range of Social@Ogilvy clients in the application of digital and social media word of mouth within their integrated marketing efforts.

This person is speaking at this event.
Mark Ward

Communications Director, Tottenham Hotspur

Next session in Hill Country ABCD

3:30pm High School Athletics & Exploitation of Athletes by Andy Beal and Trevor Moawad

3 attendees

  • Chris Heydt
  • Mark Ward
  • tulio tavanielli

1 tracker

  • Scott McCaughey

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When

Time 12:30pm1:30pm CST

Date Tue 12th March 2013

Where

Hill Country ABCD, Hyatt Regency Austin

Session type

Core Conversation

Session Hash Tag

#football

Short URL

lanyrd.com/scdgqq

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