Ad Hacking for Startups

A session at SXSW Interactive 2013

Tuesday 12th March, 2013

3:30pm to 4:30pm (CST)

The power has shifted from Mad Men to Marketing Hackers, so drop the agency... and keep the cocktails. With the increased availability of self-service platforms, start ups now have access to many of the same tools that had previously only been available to Fortune 500 brands and Madison Avenue agencies. The trick is to figure out which ones make sense for your business, and how to best use them. This session will give you the inside scoop on the latest and greatest online advertising technologies from people who've mastered them. We'll share our favorite marketing hacks including Facebook, SEO/SEM, Display, and Retargeting.

About the speakers

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Adam Berke

Pres, AdRoll.com

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Chris Lindland

CEO, Betabrand

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Joanna Lord

VP of Growth Mktg, SEOmoz

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Noah Kagen

Chief Sumo, AppSumo.com

Noah Kagan is one of the top rated burrito connoisseurs across the globe.

Besides doing that he was #30 at Facebook, #4 at Mint and has since created two multi-million dollar businesses.

His latest obsession is AppSumo.com (with over 700,000+ active Sumo-lings) helps any entrepreneur create their own profitable business.

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9 attendees

  • Adam Berke
  • Catherine H Bauer
  • chris lindland
  • Cristiano Dias
  • Todd Bradley
  • Joanna Lord
  • noah kagan
  • Andre Passamani
  • tulio tavanielli ⚫️⚪️🔴

4 trackers

  • Dan Poynor
  • Darren Gibbons
  • Don Turnbull
  • Chris Sparks

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Time 3:30pm4:30pm CST

Date Tue 12th March 2013


Salon D, Hilton Austin Downtown

Session type

Solo / Dual / Panel

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