Beyond Squishy: The Principles of Adaptive Design

A session at SXSW Interactive 2013

Saturday 9th March, 2013

3:30pm to 4:30pm (CST)

Responsive web design has hit the scene like a bomb, and now designers everywhere are showing off to their bosses and peers by resizing their browser windows. "Look! The site is squishy!"

While creating flexible layouts is important, there's a whole lot more that goes into truly exceptional adaptive web experiences. This session will introduce the Principles of Adaptive Design: ubiquity, flexibility, performance, enhancement and future-friendliness. We need go beyond media queries in order to preserve the web's ubiquity and move it in a future-friendly direction.

About the speaker

This person is speaking at this event.
Brad Frost

Mobile Web Strategist & Front End Designer, Brad Frost Web

I am a mobile web strategist and front-end designer, musician, and artist in beautiful Pittsburgh, PA.

Next session in Ballroom BC

5pm Designing for User Generated Chaos by Nico Perez, Natalie Downe, Jan Senderek and Henrik Berggren

Brad Frost at previous events

20 attendees

  • Aaron Gustafson
  • Brad Frost
  • Phil Whitehouse
  • Richard Rutter
  • Dan Poynor
  • duke jones
  • Gerren Lamson
  • Jason LeBlanc
  • Justin Henning
  • Jason Paul
  • Kent Brewster
  • Kesah
  • Charles Klein
  • Lea Verou
  • LekanB
  • Nicolas BELLONI
  • Nikolai Nolan
  • Oliver Lindberg
  • Scott McCaughey
  • Oscar Llarena

11 trackers

  • Alan Botvinick
  • Andreas R. Johnsen
  • Ben Barnett
  • Chris Davis
  • Iskander Smit
  • Jon Long
  • Megan Zlock
  • Natalie Downe
  • roycifer
  • Shay Howe
  • Jerome Schmitt

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Time 3:30pm4:30pm CST

Date Sat 9th March 2013


Ballroom BC, Austin Convention Center

Session type

Solo / Dual / Panel

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