Infographics: The Power of Visual Storytelling

A session at SXSW Interactive 2013

Monday 11th March, 2013

12:00pm to 12:20pm (CST)

Infographics are timeless, but much like web design and development, practitioners must evolve to remain effective. When infographics were first added to the web-based content marketing arsenal, the novelty factor alone often carried the visual content to viral glory. But as marketers followed this trend with varying degrees of quality in execution, some viewers soured on the medium as a whole, or at least on the spammy infographics that spread rapidly. Today, innovation is vital to the medium. In Infographics: The Power of Visual Storytelling, we identified three key trends shaping the near future of infographics: democratization of creation tools, socially generated visualization, and the increased use of visualization in practical problem solving. This presentation will examine the continued innovation in our field and identify additional applications in which information design and visualization can create the appeal and soundness necessary to deliver a powerful message.

About the speaker

This person is speaking at this event.
Jason Lankow

CEO, Column Five

Next session in Ballroom G

12:30pm Ninja Innovation: Ten Killer Strategies by Kevin O'Malley and Gary Shapiro

8 attendees

  • Alex
  • Jason Lankow
  • Jason Paul
  • Matt Blasco
  • Neil S. Carty
  • Jeff Putthoff, SJ
  • roopa unnikrishnan
  • tanyaclement

4 trackers

  • Alan Botvinick
  • angus wolf
  • Dan Poynor
  • Jennifer Preston

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Time 12:00pm12:20pm CST

Date Mon 11th March 2013


Ballroom G, Austin Convention Center

Session type

Book Reading

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Books by speaker

  • Infographics

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