Startup DNA: Hacking the Code

A session at SXSW Interactive 2013

Tuesday 12th March, 2013

3:30pm to 4:30pm (CST)

No amount of process can fix culture. Decisions core to a startup affects how it executes moving forward: Principles, Team, Culture, Strategy, Customer, Product, Pricing, Funding, Process, Tactics, Marketing. Learn to genetically engineer a startup that reflects your values.

The availability of startup capital as well as the emergence of new platforms and forms of App distribution have created an explosion of new opportunities for entrepreneurs. However, it is not enough just to raise money and build something.

Every choice you make leads to different consequences and rewards. How will you navigate treacherous waters and build a company and products that are right for you and your particular team?

Learn from the experiences of three serial game entrepreneurs as they discuss what worked, what didn't, and why the principles around which a startup is formed can be so critical to it's success.

About the speakers

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Dustin Clingman

CEO, Zee Gee Games

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Margaret Wallace

CEO, Playmatics

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Michael Agustin

Founder & Chief Prod Officer, GameSalad

4 attendees

  • Dustin Clingman
  • George Ishii
  • Margaret Wallace ♕
  • Michael Agustin

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Time 3:30pm4:30pm CST

Date Tue 12th March 2013


Texas Ballroom 1-4, Hyatt Regency Austin

Session type

Solo / Dual / Panel

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