Bisected Realities: ParaNorman's 2-Bit Bub Game

A session at SXSW Interactive 2013

Sunday 10th March, 2013

5:00pm to 6:00pm (CST)

What happens when you combine the visions of advertising agency, W+K and game designer, Graeme Devine.

Advertisers have discovered games: they can be cheaper than TV spots, produce lots of engagement and people play them for hours! But there aren't that many good examples of branded games. In fact, there are more bad examples than good ones. And while advertising agencies know how to work with film directors, there also aren't that many good examples of agencies working with game designers and developers.

In early 2011, W+K was briefed by LAIKA on the campaign for its 2012 movie, ParaNorman. As part of the agency's strategy, W+K produced an iOS game based on a minor character from the film, a bisected dog named Bub.

With W+K joining forces with Graeme Devine of GRL Games, an award winning game designer, ParaNorman's 2-Bit Bub emerged. Learn how the final game came to be and the challenges and opportunities both sides encountered during the conceptual and production process.

About the speakers

This person is speaking at this event.
Dan Hon

Creative Director, Wieden+Kennedy

Dan is an Interactive Creative Director at Wieden + Kennedy in Portland, OR for Nike Global, Facebook Global and Kraft, where he works on the intersection between storytelling, games, play and code.

Previously, Dan founded Six to Start, an award winning entertainment production company with his brother, Adrian, in 2007.

This person is speaking at this event.
Graeme Devine

Owner/Game Developer, GRL Games

Graeme is showing off his new game "Rocket Patrol" at SXSW! Make sure you get a demo!

Graeme Devine is a veteran game developer with more than 30 years of success in game production across multiple platforms, technologies and major titles. His games range from the ground breaking 7th Guest and 11th Hour to the action packed Quake III Arena to more recently Age of Empires 3 and Halo Wars. He left Apple in 2010 to form GRL Games to focus on making fantastic game applications for the iPad and iPhone.

This person is speaking at this event.
Michelle Childs

UX Lead, Wieden+Kennedy

Michelle Childs is a UX Lead at Wieden + Kennedy in Portland, OR. Armed with Copics, Sharpies and tabloid paper, she spends most days sketching through scenario designs and working with teams to create the best story fueled experience for major brands.

This person is speaking at this event.
Mike Giepert

Art Dir, Wieden & Kennedy

I'm Mike Giepert, Art Director at Wieden+Kennedy Portland for brands like Levi's, Dodge and Laika, graduate of experimental ad school W+K 12 and University of Utah Graphic Design Program, maker, writer, thinker, curious.

When I'm not thinking for brands, I'm taking pictures and traveling and scribbling million dollar inventions and recounts of dreams in my notebook.

These speakers at other events

9 attendees

  • akiko_saito
  • Cristiano Dias
  • Mike Giepert
  • Dan Hon is typing
  • Julia Kaganskiy
  • Michelle Childs
  • sermad
  • Alice Taylor
  • Graeme Devine

1 tracker

  • James Stewart

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Time 5:00pm6:00pm CST

Date Sun 10th March 2013


Texas Ballroom 5-7, Hyatt Regency Austin

Session type

Solo / Dual / Panel

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