Does Social Marketing Even Work?

A session at SXSW Interactive 2013

Saturday 9th March, 2013

5:00pm to 6:00pm (CST)

Let's get out of the echo chamber of everyone telling each other how important social media is for a little bit and talk about the problems with social. If we're honest, it's hard to tell what actually works and what doesn't. It's hard to tell how far we're moving the needle and what, if any, impact our social programs are having on the company's bottom line.

The old adage goes that "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Digital marketing began to change that with the ability to measure everything, but in many ways it's become even more true with the rise of social marketing.

This session is not for the kool-aid toting Social Media Gurus who think they have all the answers. I'm not sure anyone has the "answer" to this. Instead, please come prepared to be open and honest about the state of social. Maybe we can get closer to the answer together.

About the speakers

This person is speaking at this event.
Frank Burns

VP, Client Solutions, FeedMagnet

This person is speaking at this event.
Jason Ford

Founder, FeedMagnet

11 attendees

  • Audrey Matthias
  • Craig Silverman
  • Daniel Sollero
  • Frank B.
  • Jason Ford
  • Justin Henning
  • Jochen Frey
  • Andre Passamani
  • Pedro T.M. Dale
  • Sarita
  • tulio tavanielli ⚫️⚪️🔴

2 trackers

  • Alan Botvinick
  • Cristiano Dias

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Time 5:00pm6:00pm CST

Date Sat 9th March 2013

Session type

Core Conversation

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