The Rise of Contextual Social Networks

A session at SXSW Interactive 2013

Saturday 9th March, 2013

3:30pm to 4:30pm (CST)

Social networks rise and fall as people try to find a site that satisfies their social needs, and the “one-size fits all” networks may no longer hold the value that they did when you first signed up. Are hourly updates from a childhood friend you're long out of touch with actually relevant? Do you want to share personal updates with your co-workers? People are feeling overwhelmed by the amount of information they are being inundated with and are looking for truly social experiences that enable them to make meaningful connections with the people and communities that matter to them. Contextual social networks are giving people the experiences and relationships that originally drew them to social networks: having a private online network catered to shared interests. Is this a new era of social networks? This diverse panel of social networks share how contextual platforms foster meaningful interactions based on real relationships, shared interests, activities and even around neighborhoods.

About the speakers

This person is speaking at this event.
Colleen Taylor

Reporter, TechCrunch

Colleen Taylor is based in San Francisco where she is a reporter for TechCrunch and TechCrunch TV.

Previously she worked as a reporter for GigaOM, the Financial Times' Mergermarket newswire, and the semiconductor industry newsletter Electronic News.

This person is speaking at this event.
Nate Johnson

Vp of Mktg, Path

Nate Johnson is the Vice President of Marketing of Path, where he oversees marketing, public relations, and customer service. Prior to joining Path, Nate was the first consumer marketer at LinkedIn, a product marketer for Google Maps and Google Earth, and ran university student marketing for Apple. Nate received a BA from Middlebury College and a MBA from the University of Michigan. When he's not at work, you can find him smoking brisket and pulled pork in the heart of Silicon Valley.

This person is speaking at this event.
Sarah Leary

Co-Founder & VP of Mktg, Nextdoor

Sarah is Vice President and Co-founder of Nextdoor. Prior to Nextdoor, Sarah worked at Benchmark as an Entrepreneur in Residence. Sarah also previously served as Vice President of Marketing at Shopping.com, where she led the effort to create, brand and launch Shopping.com following the Epinions-DealTime merger. Before Epinions, Sarah worked as an associate at Greylock Partners, an early-stage venture capital firm. She started her career at Microsoft, where she spent nearly five years as a product manager on the teams that launched Office 4.0, Office 95 and Office 97. Sarah graduated with a BA and a MBA from Harvard University.

This person is speaking at this event.
Francesca Levy

Editor, LinkedIn Today

Next session in Capitol E-H

5pm Real Talk: The Social Customer Service Shift by Marsha Collier, Brooks Thomas, Bianca Buckridee and Carla Saavedra Kochalski

These speakers at other events

12 attendees

  • Andrea Genevieve
  • Delyn Simons
  • Daniel Sollero
  • Francesca Levy
  • Justin Henning
  • Kathy Wirt
  • Colleen Taylor
  • Andre Passamani
  • Sarah Leary
  • Sarita
  • tulio tavanielli ⚫️⚪️🔴
  • Nate Johnson

5 trackers

  • Alan Botvinick
  • Iskander Smit
  • Kent Brewster
  • roycifer
  • Rob Rosen

Sign in to add slides, notes or videos to this session

Sign in to track this session

Tell your friends!


Time 3:30pm4:30pm CST

Date Sat 9th March 2013

Session type

Solo / Dual / Panel

Session Hash Tag


Short URL


View the schedule



See something wrong?

Report an issue with this session