Sunday 10th March, 2013
12:30pm to 1:30pm
During this provocative panel, the fundamental question of why marketers, agencies, venture capitalists, startups and media companies continue to struggle to adapt to a world that has gone digital, mobile and location-aware will be debated. The role of real-time marketing, disruptive business models, the separation of brands from their products and confusing consumer expectations and how brands that behave as culture participants are winning will be discussed. Sponsored by Pepsi.
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