Digital Disruption: Brands as Culture Participants

A session at SXSW Interactive 2013

Sunday 10th March, 2013

12:30pm to 1:30pm (CST)

During this provocative panel, the fundamental question of why marketers, agencies, venture capitalists, startups and media companies continue to struggle to adapt to a world that has gone digital, mobile and location-aware will be debated. The role of real-time marketing, disruptive business models, the separation of brands from their products and confusing consumer expectations and how brands that behave as culture participants are winning will be discussed. Sponsored by Pepsi.

About the speaker

This person is speaking at this event.
Shiv Singh

Global Head of Digital, PepsiCo

Next session in Texas Ballroom 5-7

3:30pm Physical & Digital Collide: Retail Rewired by Dan Shust and Barry Bourbon

Shiv Singh at other events

10 attendees

  • A.J. Kandy
  • Bryan Jones
  • Carla Wilke
  • Jochen Frey
  • Charles Klein
  • Mary Pratt
  • Nicolas BELLONI
  • Sarita
  • Shiv Singh
  • tulio tavanielli ⚫️⚪️🔴

5 trackers

  • Alan Botvinick
  • Cristiano Dias
  • Rohit Bhargava
  • roycifer
  • Shawn Smith

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Time 12:30pm1:30pm CST

Date Sun 10th March 2013


Texas Ballroom 5-7, Hyatt Regency Austin

Session type

Solo / Dual / Panel

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