Contagious: Why Things Catch On

A session at SXSW Interactive 2013

Sunday 10th March, 2013

12:00pm to 12:20pm (CST)

Why do Cheerios generate more word of mouth than Disney World? Which emotional responses prompt a person to share a link to an article? Jonah Berger, a Wharton marketing professor and author of CONTAGIOUS: WHY THINGS CATCH ON, explains the 6 elements at the core of word of mouth sensations. Based on a decade of original research and studies from other experts, Jonah Berger will show you why The Tipping Point is only half the story. The message matters more than the messenger. Learn the things that any marketer can do to craft a compelling message about their product or idea that people will want to share.

About the speaker

This person is speaking at this event.
Jonah Berger

James G Campbell Asst Professor of Mktg, Wharton School of Business

Next session in Ballroom G

12:30pm Fake It! Your Guide to Digital Self Defense by Steffan Heuer and Pernille Tranberg

17 attendees

  • Alex
  • Arthur V. Commerce
  • Azeem Azhar
  • Charm Narong
  • Craig Silverman
  • Cristiano Dias
  • Maggie Windsor
  • jonah berger
  • Juston Western
  • Charles Klein
  • Leng Caloh
  • Nancy McCrave
  • Pedro T.M. Dale
  • Jeff Putthoff, SJ
  • Roman Karachinsky
  • Sarita
  • tulio tavanielli ⚫️⚪️🔴

3 trackers

  • angus wolf
  • Andre Passamani
  • Chris Sparks

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Time 12:00pm12:20pm CST

Date Sun 10th March 2013


Ballroom G, Austin Convention Center

Session type

Book Reading

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Books by speaker

  • Contagious

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