Your Destiny in the Digital Age: Who's in Control?

A session at SXSW Interactive 2013

Saturday 9th March, 2013

12:30pm to 12:45pm (CST)

In the march to a more connected world, technology increasingly helps us to manage our day-to-day lives in more ways. Our behavior is tracked with sensors on smart devices; our social posts and tweets are mined for insight by marketers, our online actions are monitored and our location is logged where ever we go. This personal information plays a key role in driving the Big Data revolution. The race for better algorithms to predict our next move and the products we'd like to buy is on allowing marketers to create the digital impulse buy. Facebook prompts us to wish a friend happy birthday, perhaps re-starting a relationship long forgotten and creating the impulse interaction. Is this a passive innocuous helping hand or does it move us towards a state of assisted living, removing our ability to define the outcome of our own lives? How many of the actions we take are purely our will and how many have been the result of a guiding force?

About the speaker

This person is speaking at this event.
Ben Essen

Head of Planning, iris London

Next session in Room 616AB

12:45pm Facing the Irony of More Friends & Less Time by Sara Rodell and Jeffrey Schwartz

Ben Essen at previous events

5 attendees

  • Andrea Genevieve
  • Ben Essen
  • Jennifer Preston
  • Jeff Putthoff, SJ
  • tulio tavanielli ⚫️⚪️🔴

3 trackers

  • Alan Botvinick
  • Juliana Nascimento
  • roycifer

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Time 12:30pm12:45pm CST

Date Sat 9th March 2013


Room 616AB, Hilton Austin Downtown

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