Sustainable Stories from ‘Disposable' Content

A session at SXSW Interactive 2013

Sunday 10th March, 2013

12:30pm to 1:30pm (CST)

The popular perception of digital and social media is that it's ephemeral. Disposable. Mere one-offs, designed to be consumed and forgotten. But creative people are experimenting with storytelling across digital and interactive platforms such as Instagram, Twitter, and Tumblr, to tell stories that sustain engagement and evolve as their audiences grow. This panel, moderated by Kristen Joy Watts of R/GA and featuring some of the most compelling storytellers on the web, will explore the best ways to keep an audience engaged over time. The panelists – Kenyatta Cheese who was one of the creators of Know Your Meme, Sarah Kramer of The New York Times who created the Emmy Award-winning series One in 8 Million, and Paul Octavious, a photographer and artist with the popular series #samehilldifferentday – will describe the unique challenges and benefits of building an audience on their platform(s) of choice, their creative processes, and how their narratives evolved over time.

About the speakers

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Kristen Joy Watts


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Kenyatta Cheese

Know Your Meme

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Sarah Kramer

The New York Times

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Paul Octavious

Photographer + Designer + Storyteller bio from Twitter

Next session in Next Stage EH 3/4

2pm Casting Calls at SXSW featuring Casting Director Beth Sepko

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12 attendees

  • Carla Wilke
  • Daniel Sollero
  • Josh McHugh
  • Julia Kaganskiy
  • kenyatta cheese
  • kristen joy watts
  • Jennifer Preston
  • Paul Octavious
  • Pedro T.M. Dale
  • Sarah Kramer
  • Sarita
  • tulio tavanielli ⚫️⚪️🔴

4 trackers

  • Cristiano Dias
  • Dustin Mihalik
  • Dan Phiffer
  • Andre Passamani

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Time 12:30pm1:30pm CST

Date Sun 10th March 2013


Next Stage EH 3/4, Austin Convention Center

Session type

Next Stage

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