Why Hispanics Love Toyota

A session at SXSW Interactive 2013

Saturday 9th March, 2013

5:30pm to 5:45pm (CST)

Marketers are excited about the growing purchasing power and cultural influence of Hispanics, but still rely on traditional user experience and assumptions to inform how they design and market to this key segment. So what does the Hispanic digital customer actually want to see and do online? This presentation will feature insights and analysis based on research into the digital lives and preferences of this group. Attendees will learn more about what makes this demographic unique in the digital space and come away with applicable insights based on primary research and analysis of successful and unsuccessful brand initiatives.

About the speaker

This person is speaking at this event.
Yashoda Sampath

Sr Researcher, Huge

Next session in Room 615AB

5:45pm Growing a Business in a Submerged Economy (Greece) by Nikos Kakavoulis

2 attendees

  • Danese Cooper
  • Yashoda Sampath

1 tracker

  • Alan Botvinick

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Time 5:30pm5:45pm CST

Date Sat 9th March 2013


Room 615AB, Hilton Austin Downtown

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