Sunday 10th March, 2013
3:30pm to 6:00pm
RSVP Required - The c-suite has just approved your strategy to leverage networks and social media for your mission. But, if your internal culture is not a social one how can you possibly expect to be successful? This workshop will share strategies and techniques for changing your nonprofits culture to be more agile, training other staff to be social to scale, and managing your nonprofit's c-suite and board. The workshop will share tips and techniques for culture change, training, and adoption. Best of all, there's nothing like peer to peer support in this effort to keep inspired. Designed as a peer learning session with Internationally acclaimed Master Trainer Beth Kanter and leading social media nonprofit practitioners like NWF's Danielle Bridiga, Rachel Weidinger from Upwell, and Laura Fitton from Hubspot.
Have a mature social media practice in their organization. Experiencing some challenges or frustrations with scaling social media within the organization or getting more budget, etc. Want advice on how to solve organizational culture issues. Come with a specific organizational culture issue or challenge that you want advice from peers about or bring training plans/materials that are using to teach social media to others in your organizations that you want advice about.
What to Bring:
Laptop, digital cameras, and readiness to honestly engage with peers to address cultural barriers in your organization.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" on the official session page. You'll need to sign in using your SXsocial login information.
Master Trainer, Networked Nonprofit
Beth Kanter is a well-established international leader in nonprofits' use of social media. Her first book “The Networked Nonprofit,” introduced the sector to a new way of thinking and operating in a connected world. Her second book, “Measuring the Networked Nonprofit,” is a practical guide for using measurement and learning to achieve social impact. She is the author of Beth's Blog: How Nonprofits Can Use Social Media, considered the go-to source for how nonprofits can use networks and social media for social change. Beth has over 30 years working in the nonprofit sector in technology, training, and capacity and has facilitated trainings for nonprofits on every continent in the world (except Antarctica). Named one of the most influential women in technology by Fast Company and one of the BusinessWeek's “Voices of Innovation for Social Media,” Beth is Visiting Scholar at the David and Lucile Packard Foundation 2009-2013
Sr. Mgr of Social Strategy & Integration, National Wildlife Federation
Danielle Brigida is a wildlife geek and works as the Sr. Manager of Social Strategy and Integration for the National Wildlife Federation. She actively engages a wide range of constituents using a mixture of online tools and social sites. An early adopter of social media with creative, engaging campaigns, Danielle has been recognized as: 10 Most Generous Social Media Mavens by Fast Company, 10 Green Women We Love by Greenopia and one of the 75 Environmentalists to follow by Mashable.
Danielle is a sought after speaker with more than 20 appearances over the past year. Additionally, she's been interviewed about her social media experience by the New York Times, USA Today, The Nonprofit Times, Fast Company, Washington Post, Mashable, GreenTalk Radio, and Fundraising Success Magazine.
By tracking emerging trends and measuring impact, she consistently finds the most effective ways to drive traffic, action and engagement for wildlife.
Rachel is a tactical optimist. From the start of her communications career at natural foods superstore Wild Oats, she has successfully engaged audiences in environmental, arts and social justice challenges. At Upwell, Rachel leads the development of cutting edge big listening practices. She couples this big data approach with the resiliency-increasing tactic of campaigning across a distributed network.
Because of Rachel's vision, the ocean community knows the baseline of conversation on their issue for the first time. Every week through the Tide Report, 400+ individuals are campaigning for the ocean with that vital communications context. To date, she has caused nine humans to be trained in the rare science/art of big listening to the ocean conversation online. There are also nine more professionals who know how to run attention campaigns, and to campaign across a distributed network. Rachel is proud to have opened a near zero waste office (damn you pesky plastic film!), furnished with reused and repurposed furniture.
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