Show&Smell 2: Marketing Experiences Beyond Visual

A session at SXSW Interactive 2013

Saturday 9th March, 2013

11:00am to 12:00pm (CST)

Back by popular demand! Building on last year's packed Show & Smell showcase combining inspiring emerging technologies and sensory marketing, this hands-on crowd experience of leading edge technologies, continues to define the key factors of how to make new technology work in a promotional marketing program or experiential states.

With live demonstrations of technologies you won't see every day—technologies bringing together the physical and digital to harness your sight, smell, touch and taste including Twitter-driven robots, crowd-controlled gaming, and a host of emerging technologies even WE haven't seen yet.

About the speakers

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David Polinchock

Dir, Media Lab, AT&T AdWorks

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Kurt Karlenzig

SVP Global Digital Strategy, The Marketing Store Worldwide

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Warren Kronberger

Dir of Research & Dev, The Marketing Store Worldwide

Next session in Austin

12:30pm Brainstorming Technology First by Will Turnage

5 attendees

  • Justin Henning
  • Kurt Karlenzig
  • Nicolas BELLONI
  • David Polinchock
  • Warren K.

5 trackers

  • Dan Poynor
  • Natalie Downe
  • Prashant Agarwal
  • Shelley Cook
  • Jerome Schmitt

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Time 11:00am12:00pm CST

Date Sat 9th March 2013


Austin, Omni Downtown

Session type

Solo / Dual / Panel

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