Friday 8th March, 2013
5:00pm to 6:00pm
Catching consumers when they have time for us is becoming more complex. Now have to chase them around on their laptops, tablets and increasingly, their smart phones. As the screens have evolved, so has the message itself. Consumers expect to interact with it in a way that's appropriate to whatever technology they're using at that moment. And quite often, the message is the technology they're using at that moment and how the messenger can make it better.
How do we stay true to a brand and relevant to the consumer whenever, wherever and however we communicate with him or her? How can we be what people want, not what they want to tune out?
You're invited to attend a panel comprised of global thought leaders in design, branding, digital and mobile marketing. You'll get an in-depth look at how new media is changing the job we do. You'll learn what remains relevant, the challenges we have to meet to keep up, and how some are succeeding at it.
A Team Detroit event.
SVP, Digitaria Interactive
Creating an “agency within an agency” to service global brands has long been SVP, Global Business Development, Jim McArthur's, specialty. Jim has led the creation of several vertical practices within Digitaria including Digitaria Games and Digitaria Motors.
After honing his creative instincts as Art Director and Creative Director, McArthur moved on to become Director of Creative Services, overseeing all creative endeavors at the agency. He was then promoted to head of business development, a quick transition because his hands-on experience made him a natural choice to explain the creative process and tech integration to prospective client partners. In 2010, Jim joined the Digitaria Executive Team as a core member focused on growth of the agency, bringing knowledge, experience and global perspective to Digitaria's biggest opportunities.
Jim has been part of campaigns that have won Webby, Addy and CommArts awards for clients including Ford, Mazda, Nissan, NFL, Qualcomm, GM & Subway.
Group Creative Dir, Team Detroit
Stuart is the Digital Group Creative Director at Team Detroit. He has worked at Team Detroit for 7 years inspiring teams to develop award-winning ideas such as Mustang Customizer, F-150 Torture Test, and an orange puppet named Doug. He also leads the UX design creative for Ford.com and Lincoln.com on all devices. Prior to Team Detroit, Stuart worked at Organic helping lead all things digitally creative for Chrysler, Dodge, and the almighty Jeep brand.
In his spare time, Stuart still fancies himself a basketball player, travels frequently to Africa with his wife for her anthropological endeavors, and savors every moment with his kids and their big, dumb dog.
EVP, Global Director, Design, Team Detroit
Michele Silvestri is the design evangelist and visual language guardian at WPP's Team Detroit, a fully integrated, 1,100-person, communications agency. Her role is to cultivate strategic design thinking and beautiful, crafted communications for all of their clients' brands, including Ford, where her duties take on a global scale, collaborating with partner offices in Shanghai, London, Buenos Aires, Sao Paulo and Toronto. Under her leadership, Ford established its first ever Global Look + Style, aligning a visual framework for all communications worldwide. Not an easy feat.
Prior to Team Detroit, Silvestri has led design thinking at JWT, FCB, Bozell, and Perich for a variety of Automotive and Non-Automotive Brands. Silvestri has been recognized by the EFFIEs, CA, AIGA, GDUSA, TDC, DDF, The D Show and the Urban Green Council and served on the AIGA Detroit Executive Board. She was also recently named one of Graphic Design USA's “2013 People to Watch”.
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