Saturday 9th March, 2013
5:00pm to 6:00pm
Enough of the pontificating panel! In a rapid and fast paced (gameshow-like) session, we put the audience (that means YOU) in the hot seat as the expert on the future of social.
How will social integrate into functional responsibilities? What kind of tools will need to evolve? How will the big players in the industry evolve? Where will innovation come from?
We've done this before and the insights from brands, agencies, and consultants are fascinating. You will be cheered and revered by your fellow audience members (or not). Fun and insightful, this session promises more help in preparing for the future of social than anything in your future!
CEO & Co-Founder, Mass Relevance Inc
Sam Decker is Co-Founder and CEO of Mass Relevance, a social engagement platform that discovers, filters, and displays real-time content anywhere. Prior to Mass Relevance, Sam was founding Chief Marketing Officer at Bazaarvoice, the leader in Software as a Service (SaaS) social commerce technologies serving over 1,000 brands, where he was responsible for building the company's brand, products and platform.
Before joining Bazaarvoice, Decker spent seven years of leadership at Dell, Inc. in marketing, online, CRM, and customer-centricity strategy. From 1999-2003, he led Dell's consumer web site, building Dell.com into the largest consumer eCommerce site at $3.5B in annual sales, and established global best practices in merchandising, analytics, product management, and operations. Sam pioneered Dell's customer-centricity strategy and customer segmentation using Six Sigma methodology.
Before Dell, Decker spent more than six years in the Bay Area leading marketing, sales and product strategy at B2B and media startups. Decker has authored two books on word of mouth marketing and serves on the boards of Monetate, Needle, New Era, and the digital advisory board for P&G.
Managing Dir, Pricewaterhouse Coopers
Currently Sean is a leader with Pricewaterhouse Coopers, working with large enterprises generating customized social strategies. In 2009, Sean joined the new start up, Ant's Eye View and established the Austin office.
Sean spent 12 years at Dell in executive positions in Marketing, Customer Service, Online, and Communications. Since 2006, Sean led the design and operation of Dell's online community activities on and online conversations off Dell.com, where in 2008 250 million visits occurred on Dell communities.
Prior to joining Dell, Sean spent 7 years in the U.S. Navy as a Lieutenant in Logistics. While in the U.S. Navy, Sean was awarded the Navy Commendation Medal and Navy Achievement Medal for operational excellence and leadership.
Sean holds a BBA and MBA from The University of Texas at Austin, the city he and his family call home. Sean is married to Liz Rescia and has two children, Keaton and Fallon.
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