Using Emerging Technologies to Reach Your Audience

A session at SXSW Interactive 2013

Friday 8th March, 2013

2:00pm to 3:00pm (CST)

In an increasingly fragmented landscape, how do you navigate through all of the new technology and keep your message from getting lost in a sea of communication? This discussion focuses on ways to utilize emerging technologies and devices to not only reach your target, but to also engage and excite them, focusing on practices in digital and social media through an integrated multi-device approach.

A Team Detroit event.

An encore presentation of this session will take place on Sunday, March 10 at 5PM at the Hilton. For more information, please visit - http://schedule.sxsw.com/2013/ev...

About the speakers

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Aaron Smith

VP, Mobile & Tablet Strategy, Team Detroit

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Glenn Stansbury

VP of Sales, Hipcricket

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Maani Safa

Global Innovation Dir, Somo Global

Maani is a creative technologist - since the start of his career he has been exploring the interplay of people, code, design and digital art through building products. In 2010 he was the man chosen to found and lead the product division of Somo, what is now the worlds largest independent mobile advertising agency and the fastest growing mobile company in Europe.

His early career saw him heading the Telegraph Media Group's mobile division, where he was responsible for launching the mobile version of The Telegraph, the hugely successful iPhone application, The Telegraph Kindle edition, and the first ever news app for the Android Market. Maani launched the fastest growing World Cup iPhone app ever and introduced commercial partnerships with key brands such as Jaguar, Dell and Audi.

Maani has conceptualised many of Somo's most successful creative projects. These include the award-winning Audi Le Mans app, which showcased the first use of augmented reality in an automotive app in the UK, and fundamentally changed the way people understand sports events' advertising, the multi award winning Dominos Pizza app suite, making the business more than £1million revenue a week, and Condé Nast's Glamour Fast Beauty app, named in The Times App 500.

Most recently Maani founded the Somo global laboratory as the new Global innovation director. Here, Maani and his team are dedicated to using next generation mobile products to guide and deliver solutions for clients wishing to use mobile to increase sales, enhance levels of user engagement and create better efficiency within their brands.

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Thomas Fellger

CEO, Iconmobile

Next session in Wanderlust

3:30pm Lessons from a Futurist by Sheryl Connelly, Scott Lange and Scott Mills

23 attendees

  • Aaron Smith
  • Christian Colasuonno
  • Eduardo Camargo
  • Elissa Pate
  • Glenn Stansbury
  • Maggie Windsor
  • Justin Henning
  • Jason Paul
  • Juston Western
  • Karen Lee
  • katie moffat
  • LekanB
  • Maani S.
  • Martine Syms
  • Merredith
  • Nicole G
  • Neil S. Carty
  • Nicholas Oliver
  • Pedro T.M. Dale
  • roycifer
  • Sarah Kramer
  • Suz
  • thomas fellger

9 trackers

  • Darren David
  • duke jones
  • Ea Ryberg Due
  • Megan Zlock
  • Andre Passamani
  • Rob Rosen
  • Shelley Cook
  • Jerome Schmitt
  • tim deSilva

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Time 2:00pm3:00pm CST

Date Fri 8th March 2013


Wanderlust, Wanderlust

Session type

Solo / Dual / Panel

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