Food Fight: Web Tech as Battleground for the Local

A session at SXSW Interactive 2013

Saturday 9th March, 2013

5:00pm to 6:00pm (CST)

Americans have never been more interested in where their food is coming from, but how is this impacting the economy, our environment and public health?

Industrial Agriculture has driven much of the U.S. economy for the past sixty years, but a growing movement of individuals, families, farmers and organizations are demanding accountability from Big Food, as human and ecological health are depleted by the systems currently in place.

Web-based technology and communications are now the battlegrounds for mindshare, market share and public participation in what has become a mass movement. What tools and tactics are local farmers and food producers using to spread their messages into an already-saturated marketplace dominated by an agriculture reliant on big-budget corporate communications campaigns? We will showcase national and local-level examples of sustainable farmers and food-makers competing and winning business by emphasizing traceability and using an authentic voice.

About the speakers

This person is speaking at this event.
Susan Leibrock

Community Rel Dir, Sustainable Food Center

This person is speaking at this event.
Tom Philpott

Farmer, Writer, Mother Jones & Maverick Farms

3 attendees

  • Susan Leibrock
  • Justin Henning
  • Tom Philpott

2 trackers

  • Alan Botvinick
  • fyietc (Fay)

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Time 5:00pm6:00pm CST

Date Sat 9th March 2013


Big Bend, Hyatt Regency Austin

Session type

Core Conversation

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