Survival Strategies for Brands in China

A session at SXSW Interactive 2013

Friday 8th March, 2013

3:30pm to 4:30pm (CST)

Whether companies like it or not, China is the new battleground for brands that want to succeed on the global stage. Foreign brands are increasingly challenged to expand their presence in the East and create competitive advantages to help them establish strong footholds in China. At the same time, more and more Chinese brands are looking to expand beyond China and capture market share in regions around the world, including Africa, Europe and of course, North America. Those that fail in their overseas ventures will increasingly become vulnerable in their home markets, regardless of their countries of origin. How can global brands prepare themselves as they enter this next cycle of disruption?

About the speakers

This person is speaking at this event.
Emily Chong

Dir of Mktg, Asia, frog

This person is speaking at this event.
Mario Van der Meulen

Creative Dir, frog

Next session in Room 6AB

5pm Voto Latino and National Voter Registration Day by Dan McSwain and Jessica Reeves

4 attendees

  • Emily Chong
  • Maggie Windsor
  • Mario Van der Meulen
  • Pierre Arlais

1 tracker

  • Jennifer Preston

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Time 3:30pm4:30pm CST

Date Fri 8th March 2013


Room 6AB, Austin Convention Center

Session type

Solo / Dual / Panel

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