Your Execution Year: Fly or Die in Four Quarters

A session at SXSW Interactive 2013

Saturday 9th March, 2013

11:00am to 12:00pm (CST)

The odometer on your startup is turning over 1095 days - your third year building your passion into a business. You've raised your seed and Series A, recruited the first twenty employees, snagged the first thousand customers or the first million users, and landed your first press clippings. The product/market fit is snug, the vision is crystallized, and the steep slope of hockey stick growth looms before you.

And between you and that peak's summit is four straight quarters of pure, unglamorous agony. Welcome to your Execution Year.

Everyone talks about honing the fundraising pitch and the billion dollar exits, setting up your cap table and the timing of your IPO, but no one talks about when all the talk evaporates into the real numbers that will make your business sink or shine - the year your team's execution decides whether or not you make it. Veteran "30th employee" Rob Spectre from Twilio talks about a few lessons learned through his five execution years.

About the speaker

This person is speaking at this event.
Rob Spectre

Dir of Developer Evangelism, Twilio

Just your average self-produced superhero.

Next session in Four Seasons Ballroom

12:30pm Digital A-Z for B2B by Maura Ginty and Lauren Vaccarello

Rob Spectre at other events

2 attendees

  • Delyn Simons
  • Rob Spectre

3 trackers

  • Alan Botvinick
  • Daniel Roberts
  • Josh McHugh

Sign in to add slides, notes or videos to this session

Sign in to track this session

Tell your friends!


Time 11:00am12:00pm CST

Date Sat 9th March 2013


Four Seasons Ballroom, Four Seasons

Session type

Solo / Dual / Panel

Session Hash Tag


Short URL


View the schedule



See something wrong?

Report an issue with this session