Creating Brand Advocates via Employee Engagement

A session at SXSW Interactive 2013

Monday 11th March, 2013

1:15pm to 1:30pm (CST)

While some companies harness the power of their employees to create brand advocates and evangelists, most do not. Apple, for example, shows how to make employees into your biggest promoters and supporters. It hands out the latest iPhones to employees before sharing with general consumers, provides employees with unbeatable discounts and treats their workforce like they're a part of a tight nit family. As a result, employees are positively vocal about the company. This process came naturally to Apple, but most brands don't have it so easy. This session focuses on how companies can tap their internal network of employees to create brand advocates. We will review examples with global companies on how they leverage employee voices in social media. For example, a leading CPG company noted that it could save 250 million in coupon distribution if they get employees to share coupons on their own personal networks. We will provide best practices to mobilize and activate employees. Sponsored by Dynamic Signal.

About the speaker

This person is speaking at this event.
Jim Larrison

GM Corporate Development, Dynamic Signal

Next session in Room 616AB

3:30pm PR for Crowdfunded Projects in Age of Kickstarter by Connie Zheng

3 attendees

  • Jim Larrison
  • Jeff Putthoff, SJ
  • tulio tavanielli

3 trackers

  • Anthony Schrauth
  • Natalie Downe
  • Jerome Schmitt

Sign in to add slides, notes or videos to this session

Sign in to track this session

Tell your friends!

When

Time 1:15pm1:30pm CST

Date Mon 11th March 2013

Where

Room 616AB, Hilton Austin Downtown

Session type

Future15

Session Hash Tag

#AmpUrTeam

Short URL

lanyrd.com/scdmyb

View the schedule

Share

Topics

See something wrong?

Report an issue with this session