Saturday 9th March, 2013
5:00pm to 5:15pm
Friends are more likely to hit the Like Button if status updates include a photo; Tweets with pictures have a longer shelf life than those with text or links alone. Even news publishers report that the majority of page views happen in photo galleries. It's no wonder that images take up more of the web's pixels than they did 5 years ago -- or 5 months ago.
Consumers gravitate toward image content, so here's how publishers and advertisers can respond:
1. Get Social: Pin it, Tweet it, post it – images are the currency of social sharing.
2. Create a Journey with Associated Content: Each photo can be a portal into a rich content experience -- if you connect the dots.
3. Pivot to Merchandise: Images are a gateway to some retail therapy.
4. Advertise: With the right targeting, making money doesn't need to be lame
5. Search: Why leave? Let images help you search.
Images have evolved and there's no turning back. New opportunities abound, proving that the image is everything.
CRO & Head of Publisher Dev, Luminate
Chas Edwards joined Luminate in 2010 as chief revenue officer and head of publisher development. Before Luminate, Chas served as publisher and chief revenue officer at Digg, the site that allows readers to organize content from across the web by voting on what they consider to be the best. For the four years prior to joining Digg, he was the co-founder (with John Battelle), publisher and chief revenue officer at Federated Media Publishing (FM), a next-generation media and publishing company that connects the highest quality conversational content (eg, Boing Boing, Mashable, Inhabitat, Dooce, NOTCOT and The Pioneer Woman) with leading brand marketers.
Previously, Chas was vice president of sales and marketing for CNET Networks's B2B Portfolio, managing the team representing News.com, ZDNet and TechRepublic to business- to-business marketers. Chas also served posts as VP for CNET's broadband & webcasting unit and as VP of business development for mySimon, CNET Networks's comparison-shopping portal. Prior to joining CNET Networks, Chas was the National Sales Manager for TechTV, a 24-hour cable TV channel and Website dedicated to computing and the Internet (now owned by Comcast and called G4).
Among his many interests, Chas is also an avid blogger at http://chasnote.com/.
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