Enterprise Invades the Apps Playground

A session at SXSW Interactive 2013

Friday 8th March, 2013

3:30pm to 4:30pm (CST)

Long a stronghold for consumer-friendly photo apps, games, and renegade business apps, the app stores of today are in for a major renovation as enterprise-class comes into its own. Think of the opportunity – according to Gartner, enterprise apps will generate nearly $40 billion in sales for developers by 2016.

It's clear that enterprise mobility is rapidly gaining ground. But it's still a really challenging experience for most developers due to the technical complexity and expensive delivery models for most enterprise mobile platforms. Add to that the rapidly evolving nature of mobile technologies and you can see why most approach with trepidation.

But this is changing - beautiful, scalable, and affordable opportunities to build, test, and monetize are coming to the enterprise space. Will developers follow suit? And, if they do, are companies really ready for it?

About the speakers

This person is speaking at this event.
Alex Williams

Writer, TechCrunch

I cover the enterprise beat for TechCrunch.

This person is speaking at this event.
Eric Lai

Tech Blogger, Avaya

Tech journo/blogger for more than a decade and a half; watching enterprise mobility for the last several years, now also blogging/tweeting about unified communications.

This person is speaking at this event.
John Arrow

CEO, Mutual Mobile

John Arrow is a veteran of entrepreneurship with a passion for harnessing disruptive and emerging technologies. His ability to combine market vision with methodical execution has propelled Mutual Mobile, Inc. to become the world's largest and most called-upon mobile consulting company.
Over the last ten years, John founded successful businesses in the online payment processing industry and the consumer and enterprise software spaces. He also created one of the first site targeted PPC advertising networks. An adventurer and an innovator, John founded Mutual Mobile with the vision to unite the best minds in mobile technologies to pursue world changing endeavors.
John is an avid pilot and sits on the board of the Austin Technology Council.

This person is speaking at this event.
Matt Carrier

Sr Dir, Mobile Strategy & Solutions, SAP

Matt Carrier is sr. director of strategy and solution management for SAP's mobile team. In this role, he is responsible for driving strategic market development projects, product strategy and business planning for the mobile division. Matt has worked in mobile since its inception, and boasts fifteen years of experience helping enterprises worldwide deliver innovative mobile solutions for their employees and consumers.

Next session in San Jacinto Ballroom

5pm Growing a Digital Business in Eastern Europe by Renata Akhunova, Olga Steidl, Matthaus Krzykowski and Gaidar Magdanurov

9 attendees

  • Alex Williams
  • Carl Kennedy
  • Chris Davis
  • Eric Y Lai
  • John A.
  • Juston Western
  • LekanB
  • Matthew Carrier
  • tulio tavanielli ⚫️⚪️🔴

5 trackers

  • Alan Botvinick
  • Andreas R. Johnsen
  • Delyn Simons
  • Alex
  • Jerome Schmitt

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Time 3:30pm4:30pm CST

Date Fri 8th March 2013


San Jacinto Ballroom, Four Seasons

Session type

Solo / Dual / Panel

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