The Buyer and the Beats: The Music Fan and How to Reach Them

A session at SXSW Interactive 2013

Tuesday 12th March, 2013

12:30pm to 1:30pm (CST)

Explore the important unanswered questions surrounding key music consumer behaviors, including; how to decode the super fan, what technology savvy consumers use to discover and purchase music,and in what way crowdsourcing sites can help artists reach fans. Presented in collaboration with Nielsen.

About the speakers

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Barbara Zack

Nielsen Company

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Benji Rogers

Founder/CEO, PledgeMusic

Benji Rogers is an independent musician from London, England who has been making his own records since 1999. He's lived in New York, Los Angeles and Boston and though always a musician, he has also worked in television and film as a camera operator and audio engineer. On one stop in his varied career, he even ran a bar in New York. As a musician, Rogers has been on tour with his band and as a solo artist in both the US and Europe with relatively few breaks since 2001. Through PledgeMusic, Rogers funded and released his 5th independent record under the name Marwood. A product of a music business family, with his mother, father and stepfather all having variously been managers, label owners, publishers and musicians, he was literally born into it and determined to succeed.

Benji Rogers founded PledgeMusic, the global direct-to-fan funding platform for musicians to record and tour in 2009. PledgeMusic helps artists to engage with their fans, fund their music, keep their rights and raise money for charity. He doesn't get out much these days and has grown a beard.


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David Bakula

Nielsen Company

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Howard Applebaum

President, Nielsen Entertainment, The Nielsen Company

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Shawn O'Keefe

Interactive Festival Producer, SXSW STAFF

Next session in Room 12AB

3:30pm Activists, Rockstars & Startups: Building Movements by Paul D Miller (aka DJ Spooky), Eli Pariser, James Slezak, Andy Ross and Laura Dawn

4 attendees

  • Barbara Zack
  • Benji Rogers
  • David Bakula
  • shawn o'keefe

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Time 12:30pm1:30pm CST

Date Tue 12th March 2013


Room 12AB, Austin Convention Center

Session type

Solo / Dual / Panel

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