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SXSW Interactive 2013 schedule

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Friday 8th March 2013

  • Hackathon for Social Good

    by Brad Smith, Jennifer Jones, Lisa Goddard and Maria Aloy Ciller

    RSVP Required - Join web and mobile experts in an all day Hackathon for Social Good, an awesome opportunity for programmers, UX practitioners and designers meet to work collaboratively to build programs and applications.

    The day will begin with short presentations by educators and non-profit organizations, followed by informational sessions on building sites and web applications to help benefit non-profit organizations.

    Prerequisites:
    Proficient in design or programming and able to spend the entire day at the Hackathon.

    What to Bring:
    A WIFI-enabled laptop (Mac or PC) with either design software, project management or programming tools.

    To RSVP your seat for this workshop, please click on "Sign in to RSVP" on the official session page. You'll need to sign in using your SXsocial login information.

    At 9:30am to 6:30pm, Friday 8th March

    In Classroom 104, AT&T Conference Center

  • OMMA: Is Mobile Really a Branding Vehicle?

    by Tim Reis, Dennis Maloney, Rich Lesperance and Tim Kraus

    We live in a constantly connected world, where people move seamlessly between multiple devices, and the definition of mobile is evolving beyond a set of devices. This always-on lifestyle provides an additional set of signals about user context and intent that are game-changing for marketers. Beyond "Hyperlocal" or "SoLoMo", it is really about capturing the right context and understanding what people want and need to do at different touchpoints. Google's Tim Reis, will explore how mobile can be rethought within wholly new and rich contexts, and how marketers can leverage these to make meaningful connections with their customers.

    At 9:30am to 10:30am, Friday 8th March

    In Salon C, AT&T Conference Center

    Coverage slide deck

  • Digital Creative Job Market

    Open Thursday, 3/7 too! A convenient meeting spot for innovative thinkers and equally innovative companies, the Digital Creative Job Market enables talented professionals to match their skills with 21st century, cutting-edge employers.

    The show is open on Thursday 3/7 from 10am - 6pm in addition to Friday 3/8.

    At 10:00am to 6:00pm, Friday 8th March

    In Exhibit Hall 2, Palmer Event Center

  • Defiance Container Village

    Syfy offers a look into the world of 2046 at the Defiance Container Village at San Jacinto and 4th St. Recharge your tech, enjoy local food, watch a sneak peek of the show & enter to win exclusive swag!

    At 11:00am to 8:00pm, Friday 8th March

  • OMMA: The Next Big Thing IS Not a Gadget

    by Mike Proulx, Rob Griffin, Thom Kennon and Tina Unterlaender

    Take your eyes off the bright shiny CE objects for a second and you will see that mobility is about changing consumer behaviors, not the technology. At every stage, from mobile shopping to at-home use to tweeting snarky comments about TV shows in the living room, users have been defining these platforms while marketers and media companies scramble to catch up. Our panel of some of the leading thinkers in media and marketing will follow a new generation of screen-agnostic consumer who is moving across media, using smartphones at home as much as they do “on the go”, turning the tablet into a virtual cash register and moving much of their social networking off of the Web. The consumer is “the next big thing” but where do they go next?

    At 11:00am to 12:00pm, Friday 8th March

    In Salon C, AT&T Conference Center

  • SXSW BBQ Crash Course

    This event allows you to network with fellow SXSW attendees while sampling offerings from some of Central Texas' best BBQ establishments. Pre-registration required.

    At 11:00am to 1:00pm, Friday 8th March

    In East Tent, Brush Square Park

  • WB Tell-A-Vision

    WB Tell-A-Vision: an immersive experience, changing daily, about the art of storytelling. How do you like to watch?

    At 11:00am to 12:00pm, Friday 8th March

    In Mexic-Arte Museum

  • Interact with NASA at the James Webb Telescope Exhibit and See Hubble's Space Successor

    Front Lawn - NASA's successor to Hubble, the James Webb Space Telescope, will be 100 times more powerful. The Webb Telescope will orbit far beyond Earth's Moon where the cold vastness of space will allow it to study the universe's first galaxies as well as celestial objects hidden by clouds of cosmic dust. Stop by the lawn outside the Long Center (701 W. Riverside Drive) March 8-10 to see Northrop Grumman's tennis-court-sized, four-story-high, full-scale model of the Webb Telescope. Learn about the vision behind Webb and the challenges of its construction in this immersive experience that showcases the science, images and technologies changing our understanding of the universe.

    Free to the public, this exhibit features Microsoft's interactive World Wide Telescope and activities with NASA that demonstrate how Webb will inspire the next generation of scientists and engineers to push the boundaries of science and technology. Delve in for an in-depth look at the perplexing questions that this incredible telescope is designed to answer, such as: How did the universe form? Is our solar system unique? Are we alone in the cosmos?

    See full schedule at http://go.nasa.gov/JWSTSXSW

    At 12:00pm to 11:00pm, Friday 8th March

    In Long Center

  • OMMA: What Marketers Should Ask Themselves About Social

    by Jeffrey Dachis

    Brand marketers are currently in the midst of dealing with the implications of the most revolutionary shift in the history of communication. Social media has upended the entire landscape, shifting the balance of power from stakeholders in mass communications (brand marketers, advertisers) to a mass of communicators (anyone with a social media footprint). This shift has led to a number of hugely important questions. How will brand marketers measure and justify these new currencies of engagement? Are a tweet and a “Like” valued the same? Should they be? What will it take to engage consumers at scale in the age of social? How will social compare to the banner ad, which our keynote speaker, Jeff Dachis, helped pioneer twenty years ago? In this session at OMMA Social at SXSW, Dachis will tackle these topics and also address the role social will play in driving pre-purchase intent in the years to come.

    At 12:30pm to 1:30pm, Friday 8th March

    In Salon C, AT&T Conference Center

    Coverage slide deck

  • Taco Meet Up

    This special event–open to Film, Interactive, Gold and Platinum badges–allows you to network with fellow SXSW attendees as you try some of Austin's Best Tacos & sides all under one roof. Vegetarian options will be offered.

    Please Note: Pre-registration was required to attend the 2013 Taco Meet-Up. All tickets for this event have been sold -- and no more tickets are available.

    At 12:30pm to 1:30pm, Friday 8th March

    In SXSW Create

  • Dutch Fellows Lunch and Drinks

    Lunch and Drinks for fellows at the Dutch Fellows Base

    At 1:00pm to 6:00pm, Friday 8th March

    In Lucille Bar

  • How Have Angel Investing and Crowdfunding Changed the Way Startups Get Money?

    by Richard Kerby, Natalia Oberti Noguera and Jason W Young

    The current startup boom has seen the rise of the angel investor (and introduction of the ‘super angel’), introduction of crowdfunding platforms, and now the coming Series A crunch.

    Join a panel of entrepreneurs, angel investors, crowdfunding experts, and VC investors for this roundtable discussion on how the funding landscape has changed for startup entrepreneurs.

    Learn what to expect when you start looking for funding and what the best funding option is for you.

    At 1:30pm to 2:30pm, Friday 8th March

    In Colorado, Hilton Garden Inn Austin Downtown

  • 2013 SXSW Newbies Meet Up

    by Sweet John Muehlbauer

    A meet-up to talk about SXSW. Discuss how to get through a day of panels and parties and still keeping your particulars. Tips on how to make the most of SXSW during one of the busiest panel sessions offered at a conference. Guidance on how to make the evening events fun, engaging, and productive.

    At 2:00pm to 3:00pm, Friday 8th March

    In Driskill Ballroom, Driskill Hotel

  • Getting Started with Angel Investing

    by Rosa McCormick

    Interested in getting started with Angel Investing? Have you made a few investments already but still haven't formalized your strategy?

    Learn from the mistakes of experienced Angel Investors who will share their success stories and their failures.

    • How do I find the best investments?
    • How many investments should I make and what size?
    • What terms really matter as an Angel?
    • Should I join an Angel Investor Network?
    • How do I get an unfair advantage?

    You'll leave this session with an overall strategy, specific tactics, and links to more online resources.

    Come to this session and then stay for 10 pitches from tech startups that are perfect for Angel Investors. They will all get profitable on <$1 million in funding, have customer traction, and have reasonable valuations.

    At 2:00pm to 3:00pm, Friday 8th March

    In Salon ABC, Hilton Austin Downtown

  • Health 2.0 Code-a-Thon

    by Jessica Goldband

    Health 2.0's SXSW Code-a-thon is a coding competition designed around building new applications and tools to foster health and wellness. Join fellow developers, designers, health care professionals, and entrepreneurs for an afternoon of rapid prototyping and creative health-hacking.

    At 2:00pm to 6:00pm, Friday 8th March

    In Capitol View South, Sheraton Austin Hotel at the Capitol

  • Higher Ed Tech Meet Up

    by Marcus Robinson

    Higher Ed attendance at SXSW continues to grow each year, and we're excited you're here. At this meet up sponsored by The Pennsylvania State University, edutech technologists from Penn State invite you to network, share ideas, swap stories, and hear what colleagues from across the academy are accomplishing in the Higher Ed tech space. Sponsored by Penn State.

    At 2:00pm to 3:00pm, Friday 8th March

    In Maximilian, Driskill Hotel

  • Opening Remarks from Bre Pettis

    by Bre Pettis

    Makerbot co founder and CEO Bre Pettis talks about the present and the future of the ongoing 3D printing revolution. Pettis will also cover one of the lessons he has learned via many years of attendance at SXSW Interactive. Kick off your 2013 SXSW experience with an inspiring talk from this amazing entrepreneur!

    At 2:00pm to 3:00pm, Friday 8th March

    In Exhibit Hall 5, Austin Convention Center

  • Social Health Startup Bootcamp:Investing in Health

    by Carissa Caramanis O'Brien, Chuck Saunders, Lauren Vargas and Shwen Gwee

    Social Health Startup Bootcamp (#SXSHbooty): Following on the success of the 2012 bootcamp, join us for another year of education, inspiration, and funding advice for (social) health tech startups.

    Learn "Why Health Tech Innovation Is Hot" RIGHT NOW and why it is the perfect time to think about the healthcare sector as a viable opportunity to launch a tech startup, as well as find out more about where to get funding, lessons from health tech startups, and advice from expert panelist.

    Highlights include:
    - An opening address from bootcamp sponsor, Aetna's VP/Head of Consumer Platforms and CEO of Emerging Business
    - A live edition of Jason Calacanis' This Week In Startups (TWiST): Health Tech Edition -- interviewing 3 Health Tech Startups
    - Funding advice from non-traditional funding sources (e.g. Health Incubators, Health Innovation funds,and Medical/Health Crowdfunding)

    Sponsored by: Aetna
    Event Partner: Mahalo.com / Startup Health

    At 2:00pm to 3:00pm, Friday 8th March

    In Salon D, Hilton Austin Downtown

  • SXSW Create - Presented by Autodesk

    The second annual SXSW Create brings together local and international members of the SXSW community to share disruptive creations, innovative tools and unique fabrication methods.

    This free-to-the-public event occurs in an exciting outdoor venue adjacent to the Austin Convention Center (101 Red River) and focuses heavily on hands-on activities.

    Participants include Instructables, SparkFun, MIT Media Lab, Texas Instruments, Tech Shop Austin, members of ATX Hackerspace, Lytro and more!

    At 2:00pm to 6:00pm, Friday 8th March

    In SXSW Create

  • SXSW Ping Pong Tournament

    Join SXSW Startup Village for our second annual SXSW Ping Pong Tournament. You need not be a professional, just sign up online and prepare to have a blast. Each company may select two employees to represent them in a single elimination doubles tournament. We'll provide the paddles, balls, and tables; you bring your best ping pong skills and prepare destroy the competition. Sign up at http://tinyurl.com/svpingpong

    At 2:00pm to 6:00pm, Friday 8th March

    In Room 400/402, Hilton Austin Downtown

  • Using Emerging Technologies to Reach Your Audience

    by Aaron Smith, Glenn Stansbury, Maani Safa and Thomas Fellger

    In an increasingly fragmented landscape, how do you navigate through all of the new technology and keep your message from getting lost in a sea of communication? This discussion focuses on ways to utilize emerging technologies and devices to not only reach your target, but to also engage and excite them, focusing on practices in digital and social media through an integrated multi-device approach.

    A Team Detroit event.

    An encore presentation of this session will take place on Sunday, March 10 at 5PM at the Hilton. For more information, please visit - http://schedule.sxsw.com/2013/ev...

    At 2:00pm to 3:00pm, Friday 8th March

    In Wanderlust, Wanderlust

  • Hold ‘Em or Fold ‘Em: When to Pivot Your Startup

    by Chris Bennett, Kurt Collins and Craig Davis

    Pivot: the moment where startups change or die. In the search for a viable business, there comes a time when a drastic shift is necessary. But how do you know when you should pivot your startup, end it altogether, or keep powering through? Our panel of entrepreneurs have started businesses and survived shifts in idea, customers, and business model.

    Join us for a candid discussion about when and how to change direction.

    At 2:30pm to 3:30pm, Friday 8th March

    In Colorado, Hilton Garden Inn Austin Downtown

  • Game Jam @ SXSW presented by Unity Technologies

    Unity Technologies and Skillpoint Alliance booths 238 & 240

    At 3:00pm to 9:00pm, Friday 8th March

    In Exhibit Hall 1, Palmer Event Center

  • LANFest @ SXSW

    LANFest is a nationwide, all volunteer charity gaming organization whose mission is to have fun, raise money for charity, and promote our sponsors in a series of fun family supportive, community-involved events.

    At 3:00pm to 9:00pm, Friday 8th March

    In Exhibit Hall 1, Palmer Event Center

  • Magic: The Gathering @ SXSW

    Learn to play Magic: The Gathering FREE. Our staff will teach you how to play this amazing game and give you a FREE deck. Already know how to play? Come enjoy a free Mini Master round or play in the SXSW Convention League. Details onsite. Presented by South By Southwest, Wizards of the Coast and Sunmesa Events

    At 3:00pm to 9:00pm, Friday 8th March

    In Exhibit Hall 1, Palmer Event Center

  • Mike Proulx - Book Signing

    Mike Proulx will appear at the South by Bookstore to sign copies of “Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile”.

    At 3:00pm to 3:20pm, Friday 8th March

    In Ballroom D Foyer, Austin Convention Center

  • Star Wars: The Old Republic

    by Blaine Christine, Damion Schubert, Jeff Hickman and Dallas Dickinson

    Star Wars: The Old Republic will be releasing its first major story update - “The Rise of the Hutt Cartel” - this spring. Come talk with the lead producers and lead designer of the game, to get your questions answered and to get a sneak peek at what's next for SWTOR.

    At 3:00pm to 3:45pm, Friday 8th March

    In Exhibit Hall 1, Palmer Event Center

  • SXSW Gaming Expo presented by Nintendo

    The SXSW Gaming Expo is the place to be for hands-on product demos and networking opportunities. Because Austin is a hotbed for video game talent and development studios, popular demand prompted the evolution of SXSW's newest focus, the SXSW Gaming Expo. This three-day tribute to the gaming culture is based on the concept that the future of games, whether it's across mobile or console, in comics or toys, is everywhere and for everyone.

    At 3:00pm to 9:00pm, Friday 8th March

    In Exhibit Hall 1, Palmer Event Center

  • SXSW GEEK Stage presented by GEEK Magazine

    GEEK Magazine will take you on a journey of discovery into every facet of geekdom including video games, comics, collectibles, technology, gadgets, movies, television, music, and much more.

    *See Sessions at the Gaming Expo for Full Schedule

    At 3:00pm to 9:00pm, Friday 8th March

    In Exhibit Hall 1, Palmer Event Center

  • SXSW Tournament Stage presented by IGN Pro League

    The IGN Pro League comes to SXSW Gaming with your favorite professional gamers competing for thousands of dollars in prizes at the hottest eSports titles! Come watch the action and try out the latest games at the SXSW Gaming Expo.

    At 3:00pm to 8:00pm, Friday 8th March

    In Exhibit Hall 1, Palmer Event Center

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