42: The meaning and value of numbers in UX: Dr Simone Stumpf, City University

A session at UX by the numbers – The power of quantitative data

Quantitative analysis and summative statistics can be powerful tools in UX but their use needs to be carefully considered. Quantitative results are not context-free – a number may be the answer to the wrong question. Much more important than understanding the answer is understanding the question in order to choose the right method to capture and analyse quantitative data.

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Date Thu 17th October 2013

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