Discovering the Why from numbers: James Page and Sabrina Mach, Webnographer

A session at UX by the numbers – The power of quantitative data

In a UX test, conventional UX thinking is that numbers can only tell you what happened, and cannot explain the 'why' of a UX issue. James and Sabrina from Webnographer will show how one can discover 'why' an issue is happening. How one can go beyond just knowing completion rates. Sabrina will give a very fast overview of the multitude of different methods for collecting data, and James will explain how information from the different methods can be combined to help build a picture of insights.

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Date Thu 17th October 2013

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