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by Tom Hulme
How the art of design is changing with shifts in technology, tools and participation. Tom will discuss some of the big trends effecting design and give examples of how designers might harness them to increase impact. This will draw on examples of IDEO’s work, OpenIDEO and some of his startup investments.
by Jeff Gothelf
Requirements-driven product definition is a sure-fire way to get 100% of the wrong product launched. The assumptions that requirements are based on are usually not accurate enough to determine the exact solution those requirements dictate. Instead, teams should focus on creating a series of hypotheses that define potential solutions to their business problem business problem and then work together to learn which of these hypotheses are keepers and which ideas to kill.
In this session Jeff will provide an overview of how to apply the ideas behind Lean UX and Design Thinking to project definition and planning. Using a series of case studies from large companies such as Paypal, TheLadders and Sesame Street as well as a few select startups, Jeff will cover:
Jessica Ennis. Mo Farah. Bradley Wiggins. Nicola Adams — names that will forever spark memories of the incredible athletic drama of the London 2012 Olympic Games.
The BBC was the official broadcaster, and we took the opportunity to create the first truly digital Olympics. With 2,500 hours of live coverage and up to 24 live simultaneous streams, we aimed to give people choice and control to watch whatever they wanted, wherever they were.
This case study is about how we designed the UX of this digital Olympics, across mobile, tablet, desktop PC and connected TVs. And what we learned when we watched with avid curiosity as 55 million people used what we made over the 17 days of the games.
by Ben Terrett
Ben will talk about the design of http://gov.uk/, picking a particular area and explaining how we use our Design Principles to build an idea into a live feature on the site. This will be a fairly practical talk giving real examples from things we've been working on.
Computing power doubles every 18 months, so we’re now at the point where computing is cheap enough and good enough to embed it everywhere. In fact, it’s cheaper for product manufacturers to include a general purpose OS than write their own embedded systems, and it's cheaper for them to include touch screens, sensors and networking than not. We now have ubiquitous Internet in our handheld devices, but what happens when we embed information and sensing in the environment, both in public and in our private spaces? Will we even have or need these objects we currently call computers? How do we move from personal computers to shared, semi-public information? We'll look at current prototypes and examine how they change interaction and behaviour.
by Kate Rutter
Admit it. Inside you there is a secret product idea...some problem you are just itching to solve. Maybe you have notes scribbled in your notebook or even a few comps. Maybe you’ve talked to people about it or even built some code. Yet it falls prey to that deadly statement: “Someday, when I have more time...”
That day is today. In an action-packed 180 minutes, you’ll get that idea out and into the world. Using Lean Startup principles and these fun and rapid methods, you’ll create a coherent, lo-fi product concept and get peer feedback on it. You’ll identify the problem it solves for people, understand the role it plays in your customers’ lives and identify a key metric to indicate traction. We’ll wrap up with practical, actionable (and simple!) next steps to propel your idea forward.
You will learn & practice: Rapid sketching, provisional personas, ideation on scenarios of use, feature-storming, actionable metrics and lastly, put it all into a paper-prototype of a value prop and minimum viable product concept. (I know. It sounds impossible in 3 hours, but it’s totally doable. And hella fun.)
This is a structured and engaging way to “try on” design methods from the Lean UX / Lean Startup world and explore an idea that is personally meaningful. The techniques you’ll learn in this workshop are directly and immediately applicable to all kinds of UX design...in the enterprise, startups and mid-sized companies.
It’s rare to have an opportunity to focus on your idea. This session is about skill-building through personal expression. Come ready to participate, learn and share your passion!
How do you design a user experience that transcends a single device? Ten devices, some of which may not have screens? How do you design for services that exist simultaneously in your hand and in the cloud? How do you redesign everyday objects to be "smart things" that connect to Web services?
This half-day workshop will introduce you to user experience design for the post-PC/post-phone world, where connectivity and intelligence are embedded in the world around us. Using examples drawn from cutting edge products and smart home technology, Claire will introduce fundamental concepts of user experience design for ubiquitous computing/the Internet of Things.
She will give an overview of emerging trends in this field, and teach you a framework for wrapping your brain around the complexity of this rapidly changing environment to design integrated services, devices and interfaces.
Topics covered will include designing for services used by multiple devices and designing UIs for different device types.
For more than two decades, designers have used the same tool to make the web that we’ve used to interact with it, namely the mouse.
The emergence of mobile and touch devices presents us with both an opportunity to step away from our desks and explore new ways of thinking, creating, and working, as well as the responsibility to cultivate empathy and contextual awareness for the specific needs of mobile users.
In this workshop, we’ll challenge the idea that the laptop or desktop & mouse should be our initial creation tool when designing for touch and through pairing sketching with various tools and apps available on iOS devices, we’ll tap, swipe, and pinch our way to touch prototypes.
by Ben Sauer
Every Attendee Gets a Free Silverback Licence
Silverback is probably the world's simplest usability testing software but let's face it – clicking "record" isn't the hard bit. It's preparing for a session, knowing how to run it, and, most importantly, turning the findings into actionable insights that can improve the performance of your product.
Many things go in and out of fashion in our industry, but good ol' usability testing is a steadfast bedrock that will always be at the core of understanding our users. If you work in UX and you don't have any experience in it then you're doing yourself a disservice. Come to this session and you'll go home with a vital new skill under your belt.
Bonus material: how to feed footage into a viewing room with Silverback; how to "hack" Silverback to record iPhone & iPad footage; and how to combine it with screen-sharing apps for remote usability testing.
The UX profession adds value to almost every area of the business model, and often requires being a part of the strategy. The problem is, people inside UX and out aren’t good at talking about, designing, or testing strategy. Knowing the tools to have efficient, powerful conversations about business models and value propositions will give your clients more value, you more credibility, and your work more impact. This practical workshop will give you hands-on experience and the knowledge you need to apply it.
by Des Traynor
As a UX designer, identifying the strategy driving a business is an archaeological process. You set out to work on a homepage re-design, but after many layers of what’s and why’s you find yourself immersed in business strategy rather than screen design.
Business insights such as knowing the difference between sustenance and disruption, the rules of two-sided-markets, or how to orient a company around a job-to-be-done, should heavily influence UX design. The better versed a designer is in business strategy, the better equipped they are to design products that embody it. As anyone who's been asked to “make it viral” knows, business strategy must be built into a product, not retro-fitted to tick a box. Similarly the stronger an understanding of UX design a product owner possesses, the better equipped they are to make trade-offs and identify new opportunities.
Steeped in practical examples and case studies this workshop covers the insights gained from sitting at both sides of the table, and highlights the multiplicative benefits from knowledge of both business strategy and UX design. Attendees will leave with detailed knowledge of business strategies that can be applied when planning new products, or improving existing ones.
10th–12th April 2013