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Sessions at UX London 2013 on Friday 12th April Design Strategy

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  • The Robot Curve

    by Marty Neumeier

    “Help! A robot ate my job!” If you haven’t heard this complaint yet, you will. Today’s widespread unemployment is not a jobs crisis. It’s a talent crisis. Technology is taking every job that doesn’t need a high degree of creativity, humanity or leadership. The solution? Stay on top of the Robot Curve—a constant waterfall of obsolescence and opportunity fed by competition and innovation. Marty Neumeier present five talents—feeling, seeing, dreaming, making, and learning—that can power your success in the coming Robotic Age.

    At 9:30am to 10:15am, Friday 12th April

  • From users to customers

    by Ben Reason

    Ben Reason will talk about how the livework team - many of whom have a UX background - have developed service design with specific focus on how digital changes services in a range of industries. With case studies from Telecoms, Public Sector and Transport Ben will show how designers can take a holistic view of the customer experience and the business goals and how this approach can improve UX design and digital solutions.

    At 10:15am to 11:00am, Friday 12th April

  • What happens when the agency doesn’t go home?

    by Tim Malbon

    Tim will talk about Made by Many’s mission to invent, make and operate new digital products and services that are never finished. Moving beyond the traditional campaign cycle of ‘one night stands’ is an important new competence of clients and agencies alike and Tim will use real cases to share some of the ways MxM are trying to meet these challenges.

    At 11:30am to 11:50am, Friday 12th April

  • Rebel Rebel: a case study on taking the opposite approach

    by Hannah Donovan and Matthew Ogle

    Products we’re passionate about start by scratching an itch; we have a problem we want to solve. But with a marketplace crowded with options and the likelihood it’s been tried before, how do we approach it in a way that’s fresh enough to attract users?

    In this case study, Hannah and Matt will share the thinking and process behind their product This Is My Jam, an unconventional approach to song sharing.

    Learn about the benefits of (and techniques for) questioning established product and technical orthodoxy; the role style and trends play in product appeal; and victories as well as mistakes from the early days of prototyping Jam.

    At 11:50am to 12:10pm, Friday 12th April

  • The Rise of the Meta-Product

    by Richard Seymour

    In the 21st Century, the world does not consist of digital equivalents of physical products and services. How designers cope with the new meta-product world order is the real question to be asked right now.

    At 12:15pm to 1:00pm, Friday 12th April

  • Inclusive User Experience

    by Simon Norris and Alastair Campbell

    To deliver inclusive and authentic user experience we need to ensure our designs are accessible. This workshop will share many of the techniques we apply as we move around the design lifecycle. As designers, we can apply variety of techniques to ensure we deliver a design experience that provides an equivalent level of quality to as many people as possible. For example, right from the sketching stage you can check the keyboard access will follow the visual order, and whether screen readers need some hidden elements to understand your page.

    “Inclusive User Experience” is putting digital liberty as a number one priority.

    At 2:00pm to 5:30pm, Friday 12th April

  • Learn Your ABCs: Apply Brand-driven Content Strategy

    by Margot Bloomstein

    Trying to manage feature creep? What about seagulling stakeholders? And what content matters most, anyhow?

    These questions and other challenges drive content strategy; they’re basic issues to any strategist planning for content and the workflow behind it. But what if you’re not a content strategist? What if you need to empower a team, wrangle a whinging client, and rally everyone around a common vocabulary for your primary navigation… not to mention branded error messaging? No matter your title, it’s time to embrace content strategy, starting with the message architecture.

    Brand-driven content strategy complements user-centered design, and this workshop will help you get up to speed on the philosophy, questions, tools, and exercises to implement it. We’ll conduct a hands-on exercise to prioritize communication goals and develop a message architecture—ideal whether you design for the web, mobile apps, social media, or offline experiences. Fancy more efficient engagements? You’ll also discover how a brand attributes cardsort can help you identify potential pitfalls and points of disagreement while you improve organizational alignment.

    Then use this foundation to conduct a qualitative and quantitative content audit. We’ll discuss the content opportunities a gap analysis reveals when we use the message architecture as a metric of quality. You’ll leave with the savvy and experience to bring brand-driven content strategy techniques and thinking into your own work.

    What you can expect:

    • Learn how—and why—to establish a hierarchy of communication goals in a message architecture with a hands-on exercise.
    • Discuss the right questions to ask—and how to ask them—to minimize distracting, off-brand features, like the blog no one has time to update.
    • Use a content audit to evaluate content against the message architecture.
    • Gain additional tools to keep your projects on track, on time, and on budget.
    • Inform your work with an air-tight approach to better user experiences.

    At 2:00pm to 5:30pm, Friday 12th April

  • Mastering the Art of Participatory Design

    by David Sherwin

    Now more than ever, prospective users and clients are being drawn even deeper into our UX design process through the use of participatory design activities. These activities help designers better identify people’s needs, then generate and evaluate a range of design ideas—often in a playful and fun way that helps us rapidly construct and test design hypotheses for products or services.

    For many practitioners, however, the use of participatory design activities in a Lean UX world can feel like a black art. This practical workshop will help designers understand what types of participatory design activities they can use in their projects, and get a little hands-on experience on how to construct their own activities for use in their daily work. Working in small teams, workshop attendees will:

    • Play with and construct participatory design activities for different types of projects and audiences
    • Gain best practices for facilitating, observing, and analyzing data gathered from participatory activities
    • Explore what technologies can enable participatory design, from rough digital prototypes to working within unique online venues

    Workshop attendees will walk away from this workshop with a set of participatory activities they can immediately start using in their design projects, as well as a holistic understanding of when and how to use participatory methods for maximum impact.

    At 2:00pm to 5:30pm, Friday 12th April

  • Order Out of Chaos—Web Governance

    by Lisa Welchman

    Who in your organization gets to make the big decisions about your web site? Multiple departments trying to control what goes on the site and conflicting ideas about the site’s purpose are a common recipe for heartache, frustration, wasted opportunities, and worst of all, a confusing digital presence.

    Establishing a web governance framework for your organization’s digital presence is essential to raising quality and improving user experience. A web governance framework expresses roles, responsibilities, rules, and standards for organizational web development. Implementing a standards-based framework for production will keep developers, content creators, and UX practitioners focused on the essentials instead of fighting fires and each other. Web governance smoothes the way for easier collaboration and more agile development.

    In this half-day workshop, noted governance expert Lisa Welchman will explain how to create a web governance framework for your organization. She’ll offer practical steps for creating a complete set of Web policies and standards. Participants will leave with a detailed understanding of how to begin the process for creating Web governance frameworks for their own organizations.

    Lisa will cover:

    • An overview of web governance basics
    • Enabling collaboration across business silos
    • How web strategy impacts and informs web governance
    • What should go into your organization’s web policies and standards

    Small group exercises include:

    • Conducting a web policy and standards audit for your organization
    • Determining who gets to establish web standards in your organization

    At 2:00pm to 5:30pm, Friday 12th April

  • Task modelling: Understanding what people want and how to design for it

    by Richard Caddick

    Richard is fascinated with the notion that we need to create spaces in which people can play in order to complete their tasks. This workshop will expand on this idea using theory, practical activities and case studies. Attendees will learn tools and techniques to gain a deeper understanding of how people think and understand better how we, as designers, need to allow for what we uncover.

    At 2:00pm to 5:30pm, Friday 12th April

  • The Five Talents

    by Marty Neumeier

    As you enter the Robotic Age, the first question to ask yourself is not how talented you are, but how you are talented. Every creative person has a special set of abilities that both suggest and limit what he or she can achieve. By developing your own abilities with a clear purpose, you can master valuable metaskills to move your career up the Robot Curve. Author Marty Neumeier will take you through five super-talents that can lift your work from the merely professional to the highly original.

    At 2:00pm to 5:30pm, Friday 12th April

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