Wednesday 10th April, 2013
2:00pm to 5:30pm
As a UX designer, identifying the strategy driving a business is an archaeological process. You set out to work on a homepage re-design, but after many layers of what’s and why’s you find yourself immersed in business strategy rather than screen design.
Business insights such as knowing the difference between sustenance and disruption, the rules of two-sided-markets, or how to orient a company around a job-to-be-done, should heavily influence UX design. The better versed a designer is in business strategy, the better equipped they are to design products that embody it. As anyone who's been asked to “make it viral” knows, business strategy must be built into a product, not retro-fitted to tick a box. Similarly the stronger an understanding of UX design a product owner possesses, the better equipped they are to make trade-offs and identify new opportunities.
Steeped in practical examples and case studies this workshop covers the insights gained from sitting at both sides of the table, and highlights the multiplicative benefits from knowledge of both business strategy and UX design. Attendees will leave with detailed knowledge of business strategies that can be applied when planning new products, or improving existing ones.
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