Wednesday 10th April, 2013
2:00pm to 5:30pm
Admit it. Inside you there is a secret product idea...some problem you are just itching to solve. Maybe you have notes scribbled in your notebook or even a few comps. Maybe you’ve talked to people about it or even built some code. Yet it falls prey to that deadly statement: “Someday, when I have more time...”
That day is today. In an action-packed 180 minutes, you’ll get that idea out and into the world. Using Lean Startup principles and these fun and rapid methods, you’ll create a coherent, lo-fi product concept and get peer feedback on it. You’ll identify the problem it solves for people, understand the role it plays in your customers’ lives and identify a key metric to indicate traction. We’ll wrap up with practical, actionable (and simple!) next steps to propel your idea forward.
You will learn & practice: Rapid sketching, provisional personas, ideation on scenarios of use, feature-storming, actionable metrics and lastly, put it all into a paper-prototype of a value prop and minimum viable product concept. (I know. It sounds impossible in 3 hours, but it’s totally doable. And hella fun.)
This is a structured and engaging way to “try on” design methods from the Lean UX / Lean Startup world and explore an idea that is personally meaningful. The techniques you’ll learn in this workshop are directly and immediately applicable to all kinds of UX design...in the enterprise, startups and mid-sized companies.
It’s rare to have an opportunity to focus on your idea. This session is about skill-building through personal expression. Come ready to participate, learn and share your passion!
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