Thursday 11th April, 2013
10:15am to 11:00am
What can user experience design really learn from games and play?
‘Gamification’ is: hot, hyped, oversold, misunderstood, unavoidable, a buzzword, a question mark, a quick fix, a huge unfulfilled potential. In the past two years, the notion of infusing products and services with elements from games and play to make them more engaging has been stirring up the digital industries. Multiple vendors have sprung up that sell gamification as a ‘turnkey solution’ to human motivation, and ‘gamification gurus’ are littering the online airwaves like ‘social media experts’ in days of yore.
In this talk, you will learn why ‘engagement’ is bullshit; why there are no architecturalisation gurus (and soon will be no gamification ones), but designing for motivation is here to stay; why the products and services we build are often way too game-like anyhow (and how to change that); and what we as user experience designers can really take from games and play.
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