Magic Pixie Wonder Dust 3000 (Enterprise Edition): Designing for Playful Experiences

A session at UX London 2013

Thursday 11th April, 2013

10:15am to 11:00am (GMT)

What can user experience design really learn from games and play?

‘Gamification’ is: hot, hyped, oversold, misunderstood, unavoidable, a buzzword, a question mark, a quick fix, a huge unfulfilled potential. In the past two years, the notion of infusing products and services with elements from games and play to make them more engaging has been stirring up the digital industries. Multiple vendors have sprung up that sell gamification as a ‘turnkey solution’ to human motivation, and ‘gamification gurus’ are littering the online airwaves like ‘social media experts’ in days of yore.

In this talk, you will learn why ‘engagement’ is bullshit; why there are no architecturalisation gurus (and soon will be no gamification ones), but designing for motivation is here to stay; why the products and services we build are often way too game-like anyhow (and how to change that); and what we as user experience designers can really take from games and play.

About the speaker

This person is speaking at this event.
Sebastian Deterding

User experience designer and researcher

1 attendee

  • Sebastian Deterding

Sign in to add slides, notes or videos to this session

Sign in to track this session

UX London 2013

England England, London

10th12th April 2013

Tell your friends!


Time 10:15am11:00am GMT

Date Thu 11th April 2013

Short URL


View the schedule


See something wrong?

Report an issue with this session